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#241 |
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Not exactly.... Publishers always 'set a price.' Then independent resellers set a different one. Agency pricing means publisher sets the price AND ANY OTHER RESELLER AGREES TO ACT AS AN AGENT OF THE PUBLISHER and resell for the same price.
Does Bean even HAVE others resell their ebooks? If not, they aren't doing agency pricing. |
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#242 | |
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... it is worse? The price is still set by the publisher either way, and consumers have less choice in where they can acquire the book from. </devil's advocate> |
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#243 |
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How are they Agency? Their books on Fictionwise are fully discountable/couponable, which Agency books are not, and are sold using the wholesale model.
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#244 |
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As Baen demonstrates, agency pricing is not the same as "high" prices. Smashwords and indie authors also engage in "agency pricing."
Macmillan and Tor.com would say that their prices are "realistic" to the costs of book production, and that the reseller discounted prices are "unsustainable". Whatever the truth of the argument, Tor.com will be able to set non-discountable final prices-and may be able to offer a "publisher's discount" on books from its own site, based on how the contracts with retailers are written. |
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#245 |
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Under agency pricing, the publisher can allow discounts. The point of agency is that the publisher, not the retailer ,controls the discounting. Maybe Baen came to an agreement with FW to allow discounting on their books. Other publishers don't allow such discounts for their own business reasons.
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#246 | |
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#247 | |
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Baen sets its price on sales from its site. That's agency pricing. Apparently, it has a wholesale arrangement on books sold through FW-or had. My understanding was that it no longer sold ebooks through resellers. |
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#248 |
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No, it's only "agency pricing" if there's an "agent" involved in the process. When Baen sells books through its own site, there's no agent, hence no agency pricing. It's analogous to a manufacturer selling its products directly to the public.
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#249 | |
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![]() I got confused on the distinction between "agency pricing", and "Publisher-set pricing. " You can have "publisher-set pricing" on direct sales that's not "agency pricing" . Also too , if Tor.com sells directly from its own site ,that's not "agency pricing" either. |
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#250 | |
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#251 |
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No, Jon, it can't. If the publisher is selling the book themselves, there is no "agent", hence BY DEFINITION it is not "agency pricing". The other sellers may indeed be subject to an agency agreement, but Tor cannot be their own agent. An agent implies a third party.
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#252 |
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Only is Tor.com is a separate 'agent' that contracts with the parent company. Otherwise it would be publisher set pricing. They would be selling at the same amount as their agents (Amazon, B&N, Apple, etc) do because of the most favored nation clauses in current agency contracts.
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#253 | |
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This always confused me about the talk about Apple's 'Most Favoured' status in these contracts. If everybody has to sell at the same price, how is any one retailer more favoured than any other? |
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#254 |
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It's the MFN that helps ensure the books aren't being sold lower elsewhere. Otherwise a publisher could sell books for less through say B&N than Amazon if they wanted to. It would still be agency pricing as the publisher would be setting the price the agent sell at.
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#255 | |
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