Tailored pricing on the Internet

BenG · 01-31-2010, 02:18 PM

An interesting article about how online shops use cookies to adjust prices to the individual.

http://www.ajc.com/news/spotlight-in...te-286815.html

Quote:

But many consumers don’t realize tailored pricing has hit a new level in cyberspace. Retailers are finding stealthier ways — through cookies that track ZIP codes, shopping habits and even how long we take to buy — to profile who can pay more, or less, for their products.

guyanonymous · 01-31-2010, 03:25 PM

Where's my "enraged-fist-shake" emoticon?

tompe · 01-31-2010, 03:35 PM

Quote:

Originally Posted by BenG

An interesting article about how online shops use cookies to adjust prices to the individual.

http://www.ajc.com/news/spotlight-in...te-286815.html

This is very annoying. I notice it a couple of years ago when I got different prices on a flight depending on if I searched from work or from home.

asjogren · 01-31-2010, 03:59 PM

How do I setup a "fake" so that I fool them into the best price?

Information is power - bidirectionally.

fugazied · 01-31-2010, 04:18 PM

Quote:

Originally Posted by asjogren

How do I setup a "fake" so that I fool them into the best price?

Information is power - bidirectionally.

That would be interesting information for sure. If I vistit bestbuy, then Apple, then B&N it would be nice if the Amazon prices were cheaper

I always wondered about those 'insert your postcode' offers - what did they use the postcode for. I guess a rich area postcode gets tied to the IP address and that information sold to others.

I went to a hardware site the other day and had to enter my postcode before entering the site - very annoying.

guyanonymous · 01-31-2010, 04:24 PM

In the retail company at which I used to work, the two main purposes of customer info were a)to determine which areas provided the most bang-for-buck for advertising (flyers, radio, etc) and b)to figure out who their actual customers were to better select products to have in selected stores (i.e., if one store has more 20-30 year old mothers, they'll start targeting them more with certain new products).

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Possible EU pricing	Crowl	Apple Devices	22	05-11-2010 02:40 AM
Unutterably Silly Amazon's 9.99 Pricing Strategy vs Publishers Pricing Models	poohbear_nc	Lounge	0	04-12-2010 10:32 AM
Accessories Tailored K2 case recoomendation	Zorz	Amazon Kindle	13	03-08-2010 05:24 PM
Classic Pricing	geneaber	Barnes & Noble NOOK	10	11-03-2009 06:27 PM
Pricing	daesdaemar	Which one should I buy?	5	11-08-2008 11:37 AM

01-31-2010, 03:25 PM	#2
guyanonymous Guru Posts: 692 Karma: 27532 Join Date: Dec 2007 Device: Ebookwise 1150 / 1200	Where's my "enraged-fist-shake" emoticon?

01-31-2010, 03:59 PM	#4
asjogren Addict Posts: 266 Karma: 1378 Join Date: Dec 2009 Location: Seattle / San Carlos, Sonora, Mexico Device: Kindle & WiFi Nook & PocketBook IQ	How do I setup a "fake" so that I fool them into the best price? Information is power - bidirectionally.

01-31-2010, 04:24 PM	#6
guyanonymous Guru Posts: 692 Karma: 27532 Join Date: Dec 2007 Device: Ebookwise 1150 / 1200	In the retail company at which I used to work, the two main purposes of customer info were a)to determine which areas provided the most bang-for-buck for advertising (flyers, radio, etc) and b)to figure out who their actual customers were to better select products to have in selected stores (i.e., if one store has more 20-30 year old mothers, they'll start targeting them more with certain new products).

Advert

Advert