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Old 05-04-2010, 10:52 AM   #1
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Possible EU pricing

http://www.crunchgear.com/2010/05/04...uro-in-france/

Fairly pricey, albeit a fair amount of the markup is accounted by taxes so it isn't quite as bad as a $ = € conversion would seem.
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Old 05-04-2010, 01:08 PM   #2
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Another way of looking at it is to see how the iPad is priced compared to, say, an entry-level MacBook Pro. In the U.S. the MBP is $1199, the 16Gb iPad $499, or a little under 42% of the price. In France the MBP is €1149; apply the same percentage and you get €479 for the iPad, so not a million miles away.

Prices here in the UK are £999 for the MBP, so applying the same logic suggests an iPad price of £416; I'd be happy if that translated to £399 for convenience, but wouldn't be surprised if it was £449 <shrug>

Fingers crossed, we'll find out soon enough...

Cheers, Pete
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Old 05-05-2010, 06:58 PM   #3
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You need to do a currency conversion. The Euro right now is worth about $128.00 US that would make a EuroZone purchase of a 16GB WiFi only iPad about $389.00.
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Old 05-06-2010, 11:34 AM   #4
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You need to do a currency conversion. The Euro right now is worth about $128.00 US that would make a EuroZone purchase of a 16GB WiFi only iPad about $389.00.
Companies make a 1-1 conversion in Europe. It seems the standard practice, and it comes to ridiculous degrees in Spain. The Alex, which has been criticised for selling at a price point of 400 USD, is going to sell in Spain for 450 Euro.
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Old 05-07-2010, 12:28 PM   #5
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UK prices announced today

OK, weird quoting myself but...

Quote:
Originally Posted by petermillard View Post
Prices here in the UK are £999 for the MBP, so applying the same logic suggests an iPad price of £416; I'd be happy if that translated to £399 for convenience, but wouldn't be surprised if it was £449 <shrug>

Fingers crossed, we'll find out soon enough...
And lo, there we were:-

http://www.guardian.co.uk/technology...cing-announced

"Apple's price for the 16GB version of the Wi-Fi only iPad is £429 (including VAT) while the 32GB version is £499 and 64GB is £599..."

So using the "percentage of Macbook Pro price" multiplier, they've 'rounded up' the 16Gb's £416 to a ticket-friendly £429, the 64Gb's £583 to £599, and the 32Gb stays pretty much bang on £499.

I can live with that

Pete
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Old 05-07-2010, 01:11 PM   #6
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Handily for apple the currently weak exchange rate makes the pricing seems more reasonable.
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Old 05-09-2010, 05:53 PM   #7
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jobs responds to someone complaining about UK pricing..

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Old 05-10-2010, 08:59 AM   #8
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jobs responds to someone complaining about UK pricing..

US price for 64G WiFi: $699
Convert to GBP: £465
Add VAT@17.5%: £546
Actual UK price: £599

So the markup isn't actually too bad.
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Old 05-10-2010, 09:10 AM   #9
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US price for 64G WiFi: $699
Convert to GBP: £465
Add VAT@17.5%: £546
Actual UK price: £599

So the markup isn't actually too bad.
Plus you have to add state sales tax to the US price, which brings them closer.
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Old 05-10-2010, 09:22 AM   #10
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Plus you have to add state sales tax to the US price, which brings them closer.
Err why do you have to add state sales tax? That is nonsense. First i think this mail seems to be the usual fake stuff second if it is real Mr. Jobs have to educate himself. But i don't think its a real matter of education its more a matter of profit

Seriously after the big success i would say they already would like to raise the prices in the US but that would bring them very angry costumers. So the one last option they ket themself open from the begining was to release international prices as late as possible to be in the position to determinate how much they can leech of their costumers.

But hey thats how succesfull companies should act like, not? If you don't like it don't buy it, save your money and buy apple stocks (i am very pleased with both, iPad and their stocks )
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Old 05-10-2010, 09:28 AM   #11
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Err why do you have to add state sales tax?
Um, because you have to pay it?
If you walk into an Apple store in the US, the prices exclude tax, and it will be added at the counter. In the UK the price includes tax.
Legally in the US you have to declare and pay sales tax on internet purchases, even if most people don't.
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Old 05-10-2010, 11:39 AM   #12
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Very smart but that is not how it works if you are a company exporting goods from the USA into the EU. You can add the VAT thats correct but you don't have to add US residential tax
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Old 05-10-2010, 12:21 PM   #13
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But it is relevant to the price that the end user pays. The fact that prices are quoting in the US exclusive of sales tax, but in the EU inclusive of VAT, makes a big different to the "apparent" price.
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Old 05-10-2010, 01:06 PM   #14
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right.. and the problem is the US doesn't have a flat tax, each state has a different amount with some states not charging sales tax at all. the apple on-line store charges sales tax based on where your billing address i believe. they can't really advertise variable prices for each state.
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Old 05-10-2010, 03:36 PM   #15
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But that is not relevant to the point Steve makes in his email (if we believe its his email)
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