Print and TV media coverage

JCSullivan · 05-03-2010, 04:24 PM

Has anyone seen any coverage in their local area about the release of KOBO?

Here in Windsor, there was nada. Neither the CBC nor CTV has covered it as far as I know. Impressive eh! If it was an American product or release they would have headlined it non!

GabrielR · 05-03-2010, 04:54 PM

It was in all the major newspapers in Vancouver, considering how buggy it is, maybe its a good thing it wasn't covered...

lchen · 05-03-2010, 04:54 PM

LOL. Same here, I don't recall seeing many ads on buses and billboards.

Toronto may have had some coverage on CityTV (not sure though) or Pulse24. There's been some word of mouth marketing buzz here though, and Indigo did some good promotions with instore kiosks on the product launch date.

anidel · 05-03-2010, 05:19 PM

When I went into the store to pick mine, there was only a bunch of flags about it.
One at the entrance, two over the counters and one in the middle of the big store.
That was it!!!

The eBook readers themselves were tucked away from the people and to get one you had to ask the cashier, she has to call the manager (!) and then you get yours!

I mean.. shouldn't they try harder?
Shouldn't they be put right at the entrance ON the shelves?

Weird

Croptop · 05-03-2010, 05:27 PM

Quote:

Originally Posted by anidel

When I went into the store to pick mine, there was only a bunch of flags about it.
One at the entrance, two over the counters and one in the middle of the big store.
That was it!!!

The eBook readers themselves were tucked away from the people and to get one you had to ask the cashier, she has to call the manager (!) and then you get yours!

I mean.. shouldn't they try harder?
Shouldn't they be put right at the entrance ON the shelves?

Weird

Yeah. I was quite surprised when I went into the local Chapters here in Waterloo: There was virtually no sign that the Kobo Reader had been released and was available in the store. They had one box open and on display behind the customer service desk.

jimr · 05-03-2010, 05:33 PM

I agree. With all the online hype, one would have expected the stores to be promoting them. It was almost as though they were embarassed to put them on the shelves. Its entirely possible though that they were saving them for people who were 'in the know' rather than letting the uneducated masses pick them up like just another magazine. Who knows? Maybe it was brilliant marketing on their part since it appears that most stores are already sold out..or am I giving store managers too much credit?

anidel · 05-03-2010, 05:42 PM

Well the store here in Kamloops didn't even had the one to play with on show. I had to specifically ask them if they had one to play with.
This was on Friday and luckily they had one.. but still..

lchen · 05-03-2010, 06:35 PM

On the Saturday release date, the Richmond Hill location had a kiosk with four devices to play with in the front of the store near the Magazine section. Had staff on hand to answer questions, also banners in the store.

The position of the Kiosk was in the ideal spot (ie. positioned in the store walkthrough setup -> ie. the high traffic area and the designed walk path that was in that particular location) (Paco Underhill's Why We Buy discusses this -> Get your Kobo version here: http://www.kobobooks.com/ebook/Why-W...0AQ/page1.html )

I wonder if Indigo Corporate let regional divisions choose marketing strategies or if there was a central strategy that was distributed to all regions.

Peace.

hgreen · 05-03-2010, 06:49 PM

The store at Bay/Bloor had a kiosk as well, with six readers to try out. There was also a staff person to answer questions/call the manager to get readers delivered to the till.

Maybe the company is worried about supply, and is rolling the product out slowly? Perhaps once accessories and the black version are available in stores, they'll kick up the promotions.

Bureaucromancer · 05-03-2010, 07:20 PM

Quote:

Originally Posted by hgreen

The store at Bay/Bloor had a kiosk as well, with six readers to try out. There was also a staff person to answer questions/call the manager to get readers delivered to the till.

And managed to sell me one of the boxes from those display units the first time around

JCSullivan · 05-04-2010, 03:38 AM

Perhaps they're saving their money for the USA market.

NotchJ · 05-04-2010, 09:41 PM

Global Calgary did a full report on it on all of their Friday evening and Saturday news reports. That's how I found out about it and thanks to that, ended up buying one.

05-03-2010, 04:24 PM	#1
JCSullivan Chief Inspector Gamache Posts: 123 Karma: 12 Join Date: May 2010 Location: Canada eh! Device: Viewsonic	Print and TV media coverage Has anyone seen any coverage in their local area about the release of KOBO? Here in Windsor, there was nada. Neither the CBC nor CTV has covered it as far as I know. Impressive eh! If it was an American product or release they would have headlined it non!

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05-03-2010, 04:54 PM	#2
GabrielR Member Posts: 10 Karma: 10 Join Date: May 2010 Device: Kobo ereader	It was in all the major newspapers in Vancouver, considering how buggy it is, maybe its a good thing it wasn't covered...

05-03-2010, 04:54 PM	#3
lchen Connoisseur Posts: 51 Karma: 12 Join Date: May 2010 Device: Kobo EReader	LOL. Same here, I don't recall seeing many ads on buses and billboards. Toronto may have had some coverage on CityTV (not sure though) or Pulse24. There's been some word of mouth marketing buzz here though, and Indigo did some good promotions with instore kiosks on the product launch date.

05-03-2010, 05:19 PM	#4
anidel Zealot Posts: 108 Karma: 188 Join Date: May 2010 Location: Montreal, QC Device: Kobo,Nokia N900	When I went into the store to pick mine, there was only a bunch of flags about it. One at the entrance, two over the counters and one in the middle of the big store. That was it!!! The eBook readers themselves were tucked away from the people and to get one you had to ask the cashier, she has to call the manager (!) and then you get yours! I mean.. shouldn't they try harder? Shouldn't they be put right at the entrance ON the shelves? Weird

05-03-2010, 05:33 PM	#6
jimr Member Posts: 92 Karma: 32 Join Date: May 2010 Location: Kitchener, Ontario Device: Original Kobo	I agree. With all the online hype, one would have expected the stores to be promoting them. It was almost as though they were embarassed to put them on the shelves. Its entirely possible though that they were saving them for people who were 'in the know' rather than letting the uneducated masses pick them up like just another magazine. Who knows? Maybe it was brilliant marketing on their part since it appears that most stores are already sold out..or am I giving store managers too much credit?

05-03-2010, 05:42 PM	#7
anidel Zealot Posts: 108 Karma: 188 Join Date: May 2010 Location: Montreal, QC Device: Kobo,Nokia N900	Well the store here in Kamloops didn't even had the one to play with on show. I had to specifically ask them if they had one to play with. This was on Friday and luckily they had one.. but still..

05-03-2010, 06:35 PM	#8
lchen Connoisseur Posts: 51 Karma: 12 Join Date: May 2010 Device: Kobo EReader	On the Saturday release date, the Richmond Hill location had a kiosk with four devices to play with in the front of the store near the Magazine section. Had staff on hand to answer questions, also banners in the store. The position of the Kiosk was in the ideal spot (ie. positioned in the store walkthrough setup -> ie. the high traffic area and the designed walk path that was in that particular location) (Paco Underhill's Why We Buy discusses this -> Get your Kobo version here: http://www.kobobooks.com/ebook/Why-W...0AQ/page1.html ) I wonder if Indigo Corporate let regional divisions choose marketing strategies or if there was a central strategy that was distributed to all regions. Peace.

05-03-2010, 06:49 PM	#9
hgreen Member Posts: 10 Karma: 10 Join Date: May 2010 Device: Kobo	The store at Bay/Bloor had a kiosk as well, with six readers to try out. There was also a staff person to answer questions/call the manager to get readers delivered to the till. Maybe the company is worried about supply, and is rolling the product out slowly? Perhaps once accessories and the black version are available in stores, they'll kick up the promotions.

05-04-2010, 03:38 AM	#11
JCSullivan Chief Inspector Gamache Posts: 123 Karma: 12 Join Date: May 2010 Location: Canada eh! Device: Viewsonic	Perhaps they're saving their money for the USA market.

05-04-2010, 09:41 PM	#12
NotchJ Member Posts: 16 Karma: 10 Join Date: May 2010 Location: Calgary Device: Kobo	Global Calgary did a full report on it on all of their Friday evening and Saturday news reports. That's how I found out about it and thanks to that, ended up buying one.

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