B&N announces 1 million Ithing app downloads

Nate the great · 09-21-2009, 10:23 AM

This isn't all that important, but I thought someone might be interested.

I got a press release today in which Barnes and Noble announced the 1 millionth download for its two iPhone apps. That number includes both the eReader app and the B&N bookstore app. I wonder what the split is between the two apps?

http://www.barnesandnobleinc.com/pre..._17_wi_fi.html

rhadin · 09-21-2009, 01:42 PM

Nate, it is important because if B&N finds that it sells millions of ebooks with eReader DRM, it will add reason for B&N to NOT abandon its own form of DRM babel.

Nate the great · 09-21-2009, 01:45 PM

Quote:

Originally Posted by rhadin

Nate, it is important because if B&N finds that it sells millions of ebooks with eReader DRM, it will add reason for B&N to NOT abandon its own form of DRM babel.

But this didn't say anything about the number of books sold, so this news wasn't all that important.

rhadin · 09-21-2009, 04:44 PM

Nate, if 1 million people download a application, it is reasonable to assume that some percentage -- even a small percentage such as 5% -- will actually use the application for its intended purpose, in this case to buy books. If 5% (50,000 people) purchase 1 book, that is still -- for ebooks -- a significant number. If 1% (10,000 people) buy 5 books, the numbers begin to climb.

B&N didn't release the numbers, but I wonder how many purchased Dan Brown's book with eReader DRM from all of the B&N stores (including Fictionwise). The larger the number, the more intransigent B&N may become over the eReader DRM, something I would like not to see happen.

Had the press release said that 50,000 downloads had occurred, I'd be less concerned, but 1 million downloads -- and none to dedicated ebook reading devices -- is worrisome (although not a sleep-losing proposition).

Nate the great · 09-21-2009, 04:52 PM

What you say is true, but that 1 million figure was for both apps, not just the eReader one. We don't know how many eReader apps have been downloaded.

fugazied · 09-21-2009, 06:17 PM

I think you'd still have to call that a success. The more stories we have about the success of ebook related apps the more companies will offer them, so all good!

09-21-2009, 10:23 AM	#1
Nate the great Sir Penguin of Edinburgh Posts: 12,375 Karma: 23555235 Join Date: Apr 2007 Location: DC Metro area Device: Shake a stick plus 1	B&N announces 1 million Ithing app downloads This isn't all that important, but I thought someone might be interested. I got a press release today in which Barnes and Noble announced the 1 millionth download for its two iPhone apps. That number includes both the eReader app and the B&N bookstore app. I wonder what the split is between the two apps? http://www.barnesandnobleinc.com/pre..._17_wi_fi.html

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09-21-2009, 01:42 PM	#2
rhadin Literacy = Understanding Posts: 4,833 Karma: 59674358 Join Date: Dec 2007 Location: The World of Books Device: Nook, Nook Tablet	Nate, it is important because if B&N finds that it sells millions of ebooks with eReader DRM, it will add reason for B&N to NOT abandon its own form of DRM babel.

09-21-2009, 04:44 PM	#4
rhadin Literacy = Understanding Posts: 4,833 Karma: 59674358 Join Date: Dec 2007 Location: The World of Books Device: Nook, Nook Tablet	Nate, if 1 million people download a application, it is reasonable to assume that some percentage -- even a small percentage such as 5% -- will actually use the application for its intended purpose, in this case to buy books. If 5% (50,000 people) purchase 1 book, that is still -- for ebooks -- a significant number. If 1% (10,000 people) buy 5 books, the numbers begin to climb. B&N didn't release the numbers, but I wonder how many purchased Dan Brown's book with eReader DRM from all of the B&N stores (including Fictionwise). The larger the number, the more intransigent B&N may become over the eReader DRM, something I would like not to see happen. Had the press release said that 50,000 downloads had occurred, I'd be less concerned, but 1 million downloads -- and none to dedicated ebook reading devices -- is worrisome (although not a sleep-losing proposition).

09-21-2009, 04:52 PM	#5
Nate the great Sir Penguin of Edinburgh Posts: 12,375 Karma: 23555235 Join Date: Apr 2007 Location: DC Metro area Device: Shake a stick plus 1	What you say is true, but that 1 million figure was for both apps, not just the eReader one. We don't know how many eReader apps have been downloaded.

09-21-2009, 06:17 PM	#6
fugazied Wizard Posts: 1,305 Karma: 1958 Join Date: Jan 2009 Device: iPod Touch	I think you'd still have to call that a success. The more stories we have about the success of ebook related apps the more companies will offer them, so all good!

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