Free: The Future of a Radical Price now free on Kindle

koland · 07-15-2009, 05:11 AM

FREE: The Future of a Radical Price, by Chris Anderson, is now available as an exclusive ebook on Kindle and will be free for one week. Other ebook formats should follow in a week (or so).

Book Description
The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company-s survival.The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel-s latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor-effectively too cheap to price). The traditional economics of scarcity just don-t apply to bandwidth, processing power, and hard-drive storage.Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you-re trying to sell.In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

rlparker · 07-15-2009, 10:33 AM

Moejoe · 07-15-2009, 10:36 AM

Also available as a free audio download, Spotify playlist, and was until today available at SCRIBD, but is now geographically restricted for some asinine reason

Brilliant book by the way, for anyone who wants to see what the future might be.

zelda_pinwheel · 07-15-2009, 10:46 AM

stupid geographic restrictions, i can't get it anywhere.

(well, in print. i don't want the audio book).

Moejoe · 07-15-2009, 10:50 AM

Quote:

Originally Posted by zelda_pinwheel

stupid geographic restrictions, i can't get it anywhere.

(well, in print. i don't want the audio book).

I'm not a fan of Audiobooks either, but this one was very well read. He's convinced me completely about Free culture (even more so than before). Once its spelled out fully, I wondered why I didn't put two and two together before.

here's a model of how Anderson's theory works:

And the article its taken from, http://darmano.typepad.com/logic_emo...izing-chr.html

07-15-2009, 05:11 AM	#1
koland Grand Sorcerer Posts: 8,563 Karma: 8033155 Join Date: Aug 2008 Location: TN, USA Device: kindle(all), nook, nookcolor, Sony, Kobo, epic, iphone, iPad, pc	Free: The Future of a Radical Price now free on Kindle FREE: The Future of a Radical Price, by Chris Anderson, is now available as an exclusive ebook on Kindle and will be free for one week. Other ebook formats should follow in a week (or so). Book Description The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company-s survival.The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel-s latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor-effectively too cheap to price). The traditional economics of scarcity just don-t apply to bandwidth, processing power, and hard-drive storage.Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you-re trying to sell.In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

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07-15-2009, 10:33 AM	#2
rlparker Ars longa Posts: 1,179 Karma: 17404 Join Date: Sep 2008 Location: north carolina, usa Device: Kindle K1, K3 wifi

07-15-2009, 10:36 AM	#3
Moejoe Banned Posts: 5,100 Karma: 72193 Join Date: Feb 2009 Location: South of the Border Device: Coffin	Also available as a free audio download, Spotify playlist, and was until today available at SCRIBD, but is now geographically restricted for some asinine reason Brilliant book by the way, for anyone who wants to see what the future might be.

07-15-2009, 10:46 AM	#4
zelda_pinwheel zeldinha zippy zeldissima Posts: 27,827 Karma: 921169 Join Date: Dec 2007 Location: Paris, France Device: eb1150 & is that a nook in her pocket, or she just happy to see you?	stupid geographic restrictions, i can't get it anywhere. (well, in print. i don't want the audio book).

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