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Old 04-09-2009, 09:17 AM   #1
beachwanderer
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Buchmarkt bietet Kundenbindung per E-Book-Newsletter an
Gefunden auf buchmarkt.de:

Quote:
... Wir wünschen Ihnen, dass in den kommenden Woche viele alte und neue Kunden sich für die neuen E-Book-Reader bei Ihnen melden und ein solches Gerät bei Ihnen kaufen werden. Diese Kunden haben knapp 300 Euro für ein Gerät bei Ihnen ausgegeben und dürften langfristig für Ihre Buchhandlung zu den interessanteren Kunden gehören. ...
Nun hat man bei Buchmarkt offenbar den ersten Newsletter auf den Weg gebracht:

Quote:
... Die kurze Besprechungen zweier E-Book-Titel, Tipps zum Umgang mit dem Reader, ein Ausblick auf kommende E-Books sowie die individuellen Daten der beteiligten Buchhandlungen bildeten den Inhalt des Newsletters für April. Der Newsletter wird zukünftig monatlich erscheinen ...
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Old 04-09-2009, 09:38 AM   #2
mtravellerh
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Originally Posted by beachwanderer View Post
Gefunden auf buchmarkt.de:



Nun hat man bei Buchmarkt offenbar den ersten Newsletter auf den Weg gebracht:
Hört sich ja allgemein ganz gut an, was die da machen in punkto E-Books. Ich meld mich mal da an und hab den "Buchmarkt" zu meinen Lesezeichen hinzugesetzt.
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