Kindle article on Time.com

rcuadro · 03-22-2009, 05:41 AM

http://www.time.com/time/magazine/ar...rss-topstories

GeoffC · 03-22-2009, 06:03 AM

This is how Amazon and the Kindle are always likely to win - they have a higher media penetration than any of their competitors. Kindle is increasingly becoming synonymous with electronic readers?

I've seen few media articles on the Cybook, Sony, iLiad etc.

kevindorsey · 03-22-2009, 01:04 PM

Kindle has an advantage, for sure, but Amazon has made a few big blunders and missed a chance to really capitalize on their strength.

S.Canton · 03-22-2009, 01:42 PM

Good article, thanks for the heads up. Amazon has a lot of money to throw at advertising, and I have a feeling that the K2 is quickly gaining market share. The device is definitely expensive, but (for me at least) the convenience outweighs the hefty initial cost, and I have a feeling prices will go down in both hardware and ebooks.

astra · 03-23-2009, 07:04 AM

Quote:

Originally Posted by S.Canton

I have a feeling prices will go down in both hardware and ebooks.

Not in the next couple of years. They are going to beef up readers with new features thus justifying high prices, while stopping selling older generations.

Alisa · 03-24-2009, 11:26 PM

Quote:

Originally Posted by S.Canton

Good article, thanks for the heads up. Amazon has a lot of money to throw at advertising, and I have a feeling that the K2 is quickly gaining market share. The device is definitely expensive, but (for me at least) the convenience outweighs the hefty initial cost, and I have a feeling prices will go down in both hardware and ebooks.

Have there been any traditional advertisements for the Kindle? It has the top spot on Amazon's homepage which is a huge advantage but not really a budget buster in the ad department. Most of what I see is publicity: articles, interviews, etc.

Steven Lyle Jordan · 03-25-2009, 12:25 AM

It actually wasn't much of an article. It does, however, demonstrate the power of advertisement (lest we forget, Sony has a few bucks to spend on promotion... they simply choose not to). But then it goes on to point out the high price of e-books, not to mention the Kindle itself, which won't win too many converts.

pking36330 · 03-25-2009, 02:18 PM

Does anyone else think this is letting the fox in the hen-house?

Time is supposed to be an impartial 'news source' (though after the last election cycle its clear they are in the tank there), and this article praising the Kindle smacks of abuse of their journalistic position because they stand to gain from the sale of Kindles.

I see this article as a thinly veiled attempt to sell Time subscriptions on the Kindle.

03-22-2009, 05:41 AM	#1
rcuadro Wizard Posts: 1,686 Karma: 874275 Join Date: Nov 2008 Location: Virginia Beach, VA Device: Kindle DX	Kindle article on Time.com http://www.time.com/time/magazine/ar...rss-topstories

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03-22-2009, 06:03 AM	#2
GeoffC Chocolate Grasshopper ... Posts: 27,599 Karma: 20821184 Join Date: Mar 2008 Location: Scotland Device: Muse HD , Cybook Gen3 , Pocketbook 302 (Black) , Nexus 10: wife has PW	This is how Amazon and the Kindle are always likely to win - they have a higher media penetration than any of their competitors. Kindle is increasingly becoming synonymous with electronic readers? I've seen few media articles on the Cybook, Sony, iLiad etc.

03-22-2009, 01:04 PM	#3
kevindorsey Evangelist Posts: 488 Karma: 258 Join Date: Mar 2009 Device: kindle	Kindle has an advantage, for sure, but Amazon has made a few big blunders and missed a chance to really capitalize on their strength.

03-22-2009, 01:42 PM	#4
S.Canton Groupie Posts: 174 Karma: 12 Join Date: Jan 2009 Device: Kindle 2	Good article, thanks for the heads up. Amazon has a lot of money to throw at advertising, and I have a feeling that the K2 is quickly gaining market share. The device is definitely expensive, but (for me at least) the convenience outweighs the hefty initial cost, and I have a feeling prices will go down in both hardware and ebooks.

03-25-2009, 12:25 AM	#7
Steven Lyle Jordan Grand Sorcerer Posts: 8,478 Karma: 5171130 Join Date: Jan 2006 Device: none	It actually wasn't much of an article. It does, however, demonstrate the power of advertisement (lest we forget, Sony has a few bucks to spend on promotion... they simply choose not to). But then it goes on to point out the high price of e-books, not to mention the Kindle itself, which won't win too many converts.

03-25-2009, 02:18 PM	#8
pking36330 FT Parent PT Reader Posts: 322 Karma: 187838 Join Date: Mar 2009 Location: South Alabama Device: Shocked by how much I've read on an iPod Touch received as a gift!	Does anyone else think this is letting the fox in the hen-house? Time is supposed to be an impartial 'news source' (though after the last election cycle its clear they are in the tank there), and this article praising the Kindle smacks of abuse of their journalistic position because they stand to gain from the sale of Kindles. I see this article as a thinly veiled attempt to sell Time subscriptions on the Kindle.

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