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Old 05-04-2025, 01:07 PM   #1
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Kobo Launches Official Amazon Store in the US, Bypassing Third-Party Sellers
https://www.ereadersforum.com/thread...-sellers.5118/

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It looks like Kobo has officially launched its own Kobo US storefront on Amazon, marking a shift in how they sell their ereaders and accessories in the United States. The store, listed under the business name Rakuten Kobo US Inc, appears to be directly operated by Kobo, unlike previous listings that were sold through third-party resellers like Blue Proton. ...
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Old 05-04-2025, 05:06 PM   #2
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I wonder if this will lead to the sale of Kobo gift cards on Amazon, as well. AFAIK you can buy them on Amazon CA but not Amazon US.
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Old 05-04-2025, 05:10 PM   #3
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Link to the Kobo Store,

https://www.amazon.com/stores/Kobo/p...sin=B0CZXX465Z
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Old 05-04-2025, 05:32 PM   #4
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Originally Posted by John F View Post
It looks like you're still buying from Blue Proton or Triplenet Pricing via the "Kobo" storefront. You'll also note that the prices are inflated. The Clara BW, for example, is priced at about $161, compared to $140 at Kobo. (This one is being sold by Triplenet Pricing, who are always higher.) The Sage is being sold for $300 by Blue Proton via the store front, it's $270 on Kobo's site.

In the past I think I have seen Kobo (themselves) selling eReaders on Amazon, but this doesn't seem to be the case here.
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Old 05-04-2025, 05:39 PM   #5
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Originally Posted by rcentros View Post
It looks like you're still buying from Blue Proton or Triplenet Pricing via the "Kobo" storefront. ...
I clicked on the Libra Colour, U.S. site: sold by Kobo U.S., shipped from Amazon.
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Old 05-04-2025, 06:01 PM   #6
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Quote:
Originally Posted by rcentros View Post
It looks like you're still buying from Blue Proton or Triplenet Pricing via the "Kobo" storefront. You'll also note that the prices are inflated. The Clara BW, for example, is priced at about $161, compared to $140 at Kobo. (This one is being sold by Triplenet Pricing, who are always higher.) The Sage is being sold for $300 by Blue Proton via the store front, it's $270 on Kobo's site.

In the past I think I have seen Kobo (themselves) selling eReaders on Amazon, but this doesn't seem to be the case here.
As others have pointed out, there is an official kobo store on amazon.

As to prices, I have seen higher prices on ereaders from other manufacturers on their official amazon stores, maybe to pay amazon's cut or to encourage buying elsewhere and the storefront exists only to satisfy demand from people that want to buy from amazon to avoid sketchy retailers or because amazon is the only realistic source in their location.
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Old 05-04-2025, 06:05 PM   #7
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I clicked on the Libra Colour, U.S. site: sold by Kobo U.S., shipped from Amazon.
Okay, now I see that. But the Sage, Elipsa 2E and white Clara Colour are all linking to Blue Proton as the seller. And the Clara BW is going to Triplenet Pricing (you have to click "buying options" to get to Triplenet in this case).

As I've mentioned in another post, Kobo USA has sold eReaders directly on Amazon in the past. So this "Kobo" storefront seems to be what I've been seeing for Kobo at Amazon for a while now. Mostly Blue Proton, who have their own Kobo page for new and used Kobos. (I kind of figured Blue Proton picked up where Walmart left off.)

https://blueproton.com/
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Old 05-04-2025, 06:19 PM   #8
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Originally Posted by Aleron Ives View Post
I wonder if this will lead to the sale of Kobo gift cards on Amazon, as well. AFAIK you can buy them on Amazon CA but not Amazon US.
Yes, they are being sold there. Sold and shipped by Amazon(?).

$15, $25, $50, $75, $100 and $250 (or fill in any amount less than $250).

https://www.amazon.com/Kobo-2_Kobo_T...ef_=ast_sto_dp
Last edited by rcentros; 05-04-2025 at 06:24 PM.
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Old 05-04-2025, 11:22 PM   #9
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Originally Posted by rcentros View Post
Yes, they are being sold there. Sold and shipped by Amazon(?).

$15, $25, $50, $75, $100 and $250 (or fill in any amount less than $250).

https://www.amazon.com/Kobo-2_Kobo_T...ef_=ast_sto_dp
I'm being offered $7.50 off a $50 gift card.

Plus, use can use reward points and earn 5% on the purchase if using an Amazon Prime Visa.
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Old 05-05-2025, 06:12 AM   #10
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Quote:
Originally Posted by rcentros View Post
It looks like you're still buying from Blue Proton or Triplenet Pricing via the "Kobo" storefront. You'll also note that the prices are inflated. The Clara BW, for example, is priced at about $161, compared to $140 at Kobo. (This one is being sold by Triplenet Pricing, who are always higher.) The Sage is being sold for $300 by Blue Proton via the store front, it's $270 on Kobo's site.

In the past I think I have seen Kobo (themselves) selling eReaders on Amazon, but this doesn't seem to be the case here.
Think tariffs. That's my guess for the higher prices.
Last edited by JSWolf; 05-05-2025 at 06:15 AM.
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Old 05-05-2025, 06:28 AM   #11
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Okay, now I see that. But the Sage, Elipsa 2E and white Clara Colour are all linking to Blue Proton as the seller. And the Clara BW is going to Triplenet Pricing (you have to click "buying options" to get to Triplenet in this case).

...
It seems a little wonky currently.

When I search for "Kobo", my first hit is the Libra colour for $229, one day shipping. If I click on the "Visit the Kobo Store" from this page, the Kobo Store page shows the Libra Colour as "Currently unavailable". The Clara BW shows a price of $160, and when I click on the link, where the price is normally on the right, it says "Not competitively priced".
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Old 05-05-2025, 09:14 AM   #12
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Originally Posted by rcentros View Post
Yes, they are being sold there. Sold and shipped by Amazon(?).

$15, $25, $50, $75, $100 and $250 (or fill in any amount less than $250).

https://www.amazon.com/Kobo-2_Kobo_T...ef_=ast_sto_dp
Hot damn! That's a great stress reliever, considering that Walmart yanked the last remaining Kobo gift card options from their website not long ago.
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Old 05-05-2025, 10:11 AM   #13
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One plus, IMO, is that ordering and shipping will be better through Amazon then Kobo.
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Old 05-05-2025, 10:55 AM   #14
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One plus, IMO, is that ordering and shipping will be better through Amazon then Kobo.
And returns.
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Old 05-05-2025, 05:29 PM   #15
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Think tariffs. That's my guess for the higher prices.
Blue Proton and Triplenet often sell Kobos for higher prices (even used ones), especially when Kobo is out of stock on a particular model.

It looks like the only readers Kobo currently has in stock (on their own website) are the Libra Colour, the Clara BW and the Elipsa 2E.
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