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Old 04-07-2016, 07:03 PM   #1
fjtorres
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B&N to close Nook offices
Via the Digital Reader Blog:

http://the-digital-reader.com/2016/0...-tech-company/

Quote:

B&N announced on Thursday that it had inked a deal with Bahwan CyberTek, an Indian outsourcing firm, for BT to take over certain Nook tech services. To be more exact, B&N said that the firm would be responsible for cloud management, development support for Nook software, and other services.
Quote:

"Over the last two years, the Company has done a significant amount of work to improve NOOK’s overall performance,” said Fred Argir, Chief Digital Officer at Barnes & Noble. “While we have been able to reduce costs, we still have a lot more work to do to rationalize the business. We believe that by outsourcing certain technology functions of our Nook business we will further improve Nook's performance.”

B&N also took the time to reaffirm its commitment to the Nook platform, and add that as a result of the deal it is closing both its Taiwan and Santa Clara, Calif. offices by July 2016.

The Nook platform, however, will remain open as B&N adopts benign neglect as its digital business model.

And yes, benign neglect is the best term for today's news; had B&N really been interested in rebuilding Nook then they would have invested capital rather than outsourcing key functions.
(Bold mine.)

Note that the performance they are referring to is their cost structure, not the quality of the hardware, software, or user support.

Nate's verdict:

Quote:
That B&N is choosing not to invest tells us all we need to know about their plans for the Nook platform.

Now would be a good time to get your ebooks out, if you can.
More at Nate's, including links to the proud press release.
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Old 04-07-2016, 07:23 PM   #2
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An "oldie but goodie" reminder of why B&N is squeezing Nook:

http://www.digitalbookworld.com/2014...nooks-decline/

Somehow they have managed the feat of never making a profit off Nook, even when they owned a quarter of the market and took in $400M in revenues.
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Old 04-07-2016, 09:07 PM   #3
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CNBC is saying B&N will save $13 million/yr and lay off 80 people in Santa Clara and 19 in Taiwan. Bahwan CyberTek has an office on the same street as B&N.

http://www.cnbc.com/2016/04/07/the-a...-for-nook.html
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Old 04-08-2016, 10:34 AM   #4
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Wow. Nothing says "We are giving up on this product" like outsourcing fundamental aspects of it. B&N are clearly not interested in remaining in the ebook device market.

I just hope I manage to get my UK account transferred to Sainsburys.

Amazing - they bought the biggest independent ebook retailer and squandered all its assets and good will.
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Old 04-08-2016, 01:15 PM   #5
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In a wonderful dream world, B&N just makes Nooks and Fictionwise is here to sell me ebooks.

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Old 04-08-2016, 01:17 PM   #6
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Is there anyway to get our books off nook? All my fictionwise books went there when they closed.
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Old 04-08-2016, 02:05 PM   #7
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Quote:
Originally Posted by pdurrant View Post
Wow. Nothing says "We are giving up on this product" like outsourcing fundamental aspects of it. B&N are clearly not interested in remaining in the ebook device market.
It's the way the industry is heading. More and more companies are moving operations to save costs.
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Old 04-08-2016, 02:12 PM   #8
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It's the way the industry is heading. More and more companies are moving operations to save costs.
Moving work to an off-shore subsidiary? Fine. Outsourcing what should be your core product? Disaster.
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Old 04-08-2016, 02:33 PM   #9
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Originally Posted by Tattncat View Post
Is there anyway to get our books off nook? All my fictionwise books went there when they closed.
Yes...

Nook for PC:
http://images.barnesandnoble.com/PRe...tup_latest.exe

Nook for Mac:
http://images.barnesandnoble.com/PRe...forMac.dmg.zip

And then I recommend a trip to Apprentice Alf's Blog.
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Old 04-08-2016, 02:57 PM   #10
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Moving work to an off-shore subsidiary? Fine. Outsourcing what should be your core product? Disaster.
Is Nook still a B&N core product? They outsourced their tablet to Samsung.

Considering all the technical issues B&N and Nook have been having (one of which you are experiencing), perhaps using this new company will be an improvement. B&N doesn't appear to be getting much (or satisfaction) from their 99-person IT team and $13+ million each year.
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Old 04-08-2016, 03:39 PM   #11
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Quote:
Originally Posted by Fbone View Post
Is Nook still a B&N core product? They outsourced their tablet to Samsung.

Considering all the technical issues B&N and Nook have been having (one of which you are experiencing), perhaps using this new company will be an improvement. B&N doesn't appear to be getting much (or satisfaction) from their 99-person IT team and $13+ million each year.
Well, that team got Nook to a billion in revenue within a year of launch.

Granted, it was all in the first six months, but it was hardly their fault their senior management changed their business model in a fit of hubris(?) thinking they could undercut Amazon on pricing or that they panicked and ran in circles changing strategic direction four times in18 months in 2013-14.
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Old 04-08-2016, 04:23 PM   #12
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Well, that team got Nook to a billion in revenue within a year of launch.

Granted, it was all in the first six months, but it was hardly their fault their senior management changed their business model in a fit of hubris(?) thinking they could undercut Amazon on pricing or that they panicked and ran in circles changing strategic direction four times in18 months in 2013-14.
Maybe, maybe not. I'm referring to now 2016 and B&N's current technical snafus.

Outsourcing is all the rage now. Everyone is cutting back.
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Old 04-08-2016, 04:25 PM   #13
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Yes...

Nook for PC:
http://images.barnesandnoble.com/PRe...tup_latest.exe

Nook for Mac:
http://images.barnesandnoble.com/PRe...forMac.dmg.zip

And then I recommend a trip to Apprentice Alf's Blog.
Anyone have any luck with nook4pc running under wine on linux? I can never get past the password to sign in.
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Old 04-08-2016, 05:00 PM   #14
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Well, that team got Nook to a billion in revenue within a year of launch.

Granted, it was all in the first six months, but it was hardly their fault their senior management changed their business model in a fit of hubris(?) thinking they could undercut Amazon on pricing or that they panicked and ran in circles changing strategic direction four times in18 months in 2013-14.
And the ereader was outsourced to Netronix.
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Old 04-08-2016, 05:33 PM   #15
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So, at this point the only thing Nook does is (maybe) sign up the ebooks for sale and collect the money?
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