Free (Kindle) Designer's Guide to Marketing & Pricing [DIY Business Advice]

[ATDrake]

The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them by Ilise Benun & Peleg Top provides handy tips on exactly what it says in the title, free courtesy of publisher Adams Media's sibling imprint How Design.

Currently free @ Amazon UK. May or may not drop in the main store (the How Design books have been kind of sporadic about that) and/or show up at B&N as well where it's discounted to $1.99.

Description
The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.

This book shows you how to:

• learn which marketing tools are most effective and how to use them
• create a smart marketing plan that reflects your financial goals
• plan small actionable steps to take in reaching those financial goals
• determine who your ideal clients are and establish contact with them
• turn that initial contact into a profitable relationship for both of you
• talk to clients about money and the design process - without fear
• figure out a fair hourly rate and give an accurate estimate for a project

You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.