a reader survey

BeccaPrice · 05-14-2012, 12:19 PM

http://thebooksmugglers.com/2012/05/...e-results.html

Highlights from the reader portion (n=675) (starts about half way down - the earlier part discusses results from bloggers)

• Predominantly female audience (95%)
• Young (33 years old), international, educated, and with disposable income
• Overwhelmingly read ebooks (82%); purchase at least 4 books per month
• Feel ideal price for ebooks is $4.00-$6.99
• Do not care (and will not pay a higher price) for enhanced ebooks/enhanced content
• Likely to purchase limited edition/collectible hardcover editions

from everything I've read, this survey skews young, which may have been a function of where the survey was publicized - I'd certainly never heard about it until Dear Author published the links to the results.

KenJackson · 05-14-2012, 10:17 PM

All studies seem to show that us old codgers can't grasp technical things.

But I too wonder if the skew reveals where the survey was posted. A quick look shows predominantly cartoon images of women. I didn't see any images of men except for super action heroes which women apparently adore. I guess I'm not surprised that only 5% of the people who responded were men. Maybe all the men who saw it responded.

Also, the header says "...Reviewing Speculative Fiction & YA...". YA? What that? Young Adult? Young? I think you're right--where it was published made a difference.

carpetmojo · 05-15-2012, 03:27 AM

Hardly a "representative" sample, I feel ...

steven522 · 05-15-2012, 09:37 AM

Oh come on...

Everyone knows that 80% of the young females on the internet are, in reality, older men.

howyoudoin · 05-15-2012, 09:51 AM

Quote:

Originally Posted by steven522

Oh come on...

Everyone knows that 80% of the young females on the internet are, in reality, older men.

Yeah, they're GIRLS (Guys In Real Life).

RainingLemur · 05-15-2012, 11:01 AM

Quote:

Originally Posted by steven522

Oh come on...

Everyone knows that 80% of the young females on the internet are, in reality, older men.

Or, police cops and Chris Hansen.

faithbw · 05-15-2012, 01:04 PM

Quote:

Originally Posted by howyoudoin

Yeah, they're GIRLS (Guys In Real Life).

carpetmojo · 05-15-2012, 01:10 PM

Quote:

Originally Posted by steven522

Oh come on...

Everyone knows that 80% of the young females on the internet are, in reality, older men.

Bloody hell, I told 'em I had a personality disorder .........

Nobody cares........

05-14-2012, 12:19 PM	#1
BeccaPrice Wizard Posts: 2,146 Karma: 11174187 Join Date: Jan 2011 Device: Sony 350, K3-3G, K4SO, KPW	a reader survey http://thebooksmugglers.com/2012/05/...e-results.html Highlights from the reader portion (n=675) (starts about half way down - the earlier part discusses results from bloggers) • Predominantly female audience (95%) • Young (33 years old), international, educated, and with disposable income • Overwhelmingly read ebooks (82%); purchase at least 4 books per month • Feel ideal price for ebooks is $4.00-$6.99 • Do not care (and will not pay a higher price) for enhanced ebooks/enhanced content • Likely to purchase limited edition/collectible hardcover editions from everything I've read, this survey skews young, which may have been a function of where the survey was publicized - I'd certainly never heard about it until Dear Author published the links to the results.

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05-14-2012, 10:17 PM	#2
KenJackson Addict Posts: 256 Karma: 112042 Join Date: Oct 2010 Location: Maryland, USA Device: Sony PRS-650	All studies seem to show that us old codgers can't grasp technical things. But I too wonder if the skew reveals where the survey was posted. A quick look shows predominantly cartoon images of women. I didn't see any images of men except for super action heroes which women apparently adore. I guess I'm not surprised that only 5% of the people who responded were men. Maybe all the men who saw it responded. Also, the header says "...Reviewing Speculative Fiction & YA...". YA? What that? Young Adult? Young? I think you're right--where it was published made a difference.

05-15-2012, 03:27 AM	#3
carpetmojo Wizard Posts: 3,117 Karma: 9269999 Join Date: Feb 2011 Location: UK Device: Sony- T3, PRS650, 350, T1/2/3, Paperwhite, Fire 8.9,Samsung Tab S 10.5	Hardly a "representative" sample, I feel ...

05-15-2012, 09:37 AM	#4
steven522 binomial: homo legentem Posts: 1,061 Karma: 25222222 Join Date: Feb 2010 Location: Alabama, USA Device: iriver Story HD; Archos 80 G9	Oh come on... Everyone knows that 80% of the young females on the internet are, in reality, older men.

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