B&N offers Nook for Free with NYT Subscription

[markbot]

Barnes & Noble Offers Incredible Savings on
Award-Winning NOOK® Devices with
One-Year NOOK Subscription to The New York Times

Purchase a One-Year subscription to The New York Times NOOK Edition
and Receive a NOOK Simple Touch™ at No Cost or NOOK Color™ for Just $99

Available for a Limited Time Only at Barnes & Noble Bookstores, nook.com,
and This Week at The Times' CES Exhibit


New York, New York – January 9, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced that customers who purchase a one-year NOOK subscription to The New York Times will receive a top-rated NOOK Simple Touch at no cost or the award-winning NOOK Color for just $99. Barnes & Noble customers can take advantage of this special promotion available at one of Barnes & Noble's more than 700 bookstores and online at www.nook.com/nyt through March 9, 2012.

"We are excited to work with The New York Times to present this unique offer that, for the first time ever, gives readers a chance to get a one-year subscription to our top-selling digital newspaper with an award-winning NOOK Simple Touch at no cost, or a NOOK Color at a $100 savings," said Jonathan Shar, vice president and general manager of digital newsstand at Barnes & Noble. "Our customers love to have their newspaper automatically delivered to their NOOK device each morning, ready to read anytime and anywhere."

Through this limited-time offer, customers will have access to the NOOK edition of The New York Times, plus all their favorite content on the go, through Barnes & Noble's critically acclaimed devices. In addition to automatically delivering The Times directly to the customers' NOOK device each day, NOOK subscribers will also receive unlimited access to The Times' award-winning website, NYTimes.com, including regular news updates, opinions, blogs, video, interactive graphics and more. The NOOK subscription to The New York Times is $19.99 per month for full digital access on NOOK and NYTimes.com.

Yasmin Namini, senior vice president, marketing and circulation and general manager, reader applications, The New York Times Media Group, said, "We are delighted to be working with Barnes & Noble on this great offer, which we believe will expand the number of our loyal NOOK readers. We continue to design our digital subscription offerings to provide access to our high-quality journalism across a variety of platforms."

Signing up in-store and online is quick and easy, and customers can immediately enjoy their subscription on their new NOOK device. This week only, attendees at the 2012 International Consumer Electronics Show in Las Vegas can also take advantage of this exciting offer at The New York Times Booth 35644 in the South Hall of the Las Vegas Convention Center to immediately receive their NOOK Simple Touch at no cost or $99 NOOK Color and begin enjoying the digital version of the The Times' coverage of this important show and so much more.

NOOK devices are the perfect choice for anyone who wants access to their favorite reads anywhere they go. Customers seeking a simple, easy-to-use, dedicated reading experience will love NOOK Simple Touch – an ultra-light, portable 6-inch eReader with the most-advanced E Ink® Pearl display and the longest battery life of any eReader. With a simple tap, it's intuitive and easy to navigate, shop and read. NOOK Simple Touch is also ad-free, so the reader can focus on the content and even customize their screensaver with personal photos.

The award-winning NOOK Color features a stunning 7-inch VividView™ Color touchscreen ideal for reading a wide variety of content including books, enhanced books, immersive children's picture books, an expansive collection of interactive magazines, newspapers and more. The best tablet value on the market, NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps™, built-in e-mail, and an enhanced web experience. NOOK Color was recently updated with more than 100 enhancements and access to top entertainment services. With all NOOK products, customers can shop Barnes & Noble's expansive NOOK Store™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices.


http://www.engadget.com/2012/01/09/b...r-subscriptio/

[MV64]

That's great for the couple hundred people who still have subscriptions to the Times. Everyone else won't be jumping at the chance to pay more than the cost of a nook just to get a free one.

[BeccaPrice]

This is horribly tempting - I've been thinking about a Nook Color - but if I did this, I'd want to root it, and I'm terribly non-technical. I understand you can buy pre-loaded SD cards for rooting - does anyone know a reliable place to get one?

and, of course, I'm not sure what I'd do with one if I did get it, other than maybe play Angry Birds.

[khalleron]

Originally Posted by BeccaPrice

This is horribly tempting - I've been thinking about a Nook Color - but if I did this, I'd want to root it, and I'm terribly non-technical. I understand you can buy pre-loaded SD cards for rooting - does anyone know a reliable place to get one?

and, of course, I'm not sure what I'd do with one if I did get it, other than maybe play Angry Birds.

It's a terrific video player, although you'd probably have to invest in a micro-SD card considering how the memory is locked down.

Beautiful screen, though.

But yeah, I mostly play games on mine.

[booklover6]

Originally Posted by BeccaPrice

This is horribly tempting - I've been thinking about a Nook Color - but if I did this, I'd want to root it, and I'm terribly non-technical. I understand you can buy pre-loaded SD cards for rooting - does anyone know a reliable place to get one?

and, of course, I'm not sure what I'd do with one if I did get it, other than maybe play Angry Birds.

You can get the n2a card from amazon or from n2acards.com. Extremely easy to install, and turns the Nook Color into a very nice Android tablet. I got one for the kids for Christmas. I get free apps from Amazon almost every day and put them on there. I just ordered a stylus for it, which I think it will make easier for me to put in passwords, waiting on a Trident Aegis case. The case comes with a screen protector which I plan to try out also.

[John Carroll]

So for a $240 subscription, you get a free nook?

[robertc88]

Not sure why other folks did not reconcile the cost right off the bat or are we missing something?

[Apache]

Originally Posted by John Carroll

So for a $240 subscription, you get a free nook?

or that plus $99.00 for the Color. It would be cheaper to buy the color and screw The Times.
Apache

[NickyWithNook]

Or if you buy a Nook ST you get $99 off your subscription. Which is a good idea if you were eyeing a subscription, not a good idea otherwise. I hardly would call this a marketing home run.

[BeccaPrice]

I misread the price as $19.99/*year* not per *month*

[fjtorres]

Hey! It's *one* way to move some of the shortfall STRs.
It might move a few, too.
There are places where people actually pay to read the NY Times instead of just going online.

If you don't like the deal, though; wait a bit.
Better deals are coming.
(Remember the Borders liquidation sales? Early deals were nothing to write home about. Then they got progressively better as time went on.)

[elemenoP]

There is a similar deal right now with Audible. Join Audible ($14.95/mo--cheaper than the NYT), get $100 off a Kindle or other device (including ipod but not ipad, oddly enough?)

http://www.amazon.com/gp/feature.htm...cId=1000013251

I think these deals are more along the lines of strategic partnerships than liquidating dud readers.

eP

[anamardoll]

Yeah, this seems like an odd deal to me. I mean, if you were already eyeing a subscription I guess it's nice...?

Can you get the NYT as a Nook Magazine? I'm guessing it's exceedingly cheaper that way...

[fjtorres]

Originally Posted by elemenoP

There is a similar deal right now with Audible. Join Audible ($14.95/mo--cheaper than the NYT), get $100 off a Kindle or other device (including ipod but not ipad, oddly enough?)

http://www.amazon.com/gp/feature.htm...cId=1000013251

I think these deals are more along the lines of strategic partnerships than liquidating dud readers.

eP

Amazon's Audible offer has been going on for well over a year.
And it's not a strategic partnership because Amazon owns *both* Kindle and Audible.
Finally, it applies to a whole bunch of other *Audible-compatible* devices sold at Amazon; they're just looking to make Audible more accessible to would-be customers. (iOS devices are not inherently Audible-compatible; they need an App and since you can't buy content from inside an iOS app, the way you can from inside Kindles...)

So it's not at all comparable.

Now, it may be that the NYT subscriptions are underperforming and they're trying to leverage Nook popularity to sell the subscriptions, but I'm thinking the deal runs the other way.

Oh, and I wasn't implying the STR is a dud.
All we know for sure is that B&N has more on hand than they want.

[Apache]

Originally Posted by anamardoll

Yeah, this seems like an odd deal to me. I mean, if you were already eyeing a subscription I guess it's nice...?

Can you get the NYT as a Nook Magazine? I'm guessing it's exceedingly cheaper that way...

You can get the NYT as a Newspaper Subscription on the Nook. It is $.99 and issue or $19.99 a month. So you do not save any money.
Apache