Free (Kindle) The Power of Impossible Thinking: Transform the Business of Your Life a

[arcadata]

Free again for US Kindle:

The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Colin Crook, Robert E. Gunther and Yoram (Jerry) Wind (Pearson Prentice Hall)

Product Description
This book is about getting better at making sense of the world...so you can make decisions that respond to reality, not some obsolete model of reality.
Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions...and how they create both limits and opportunities.
You'll learn how to develop new ways of seeing...how to keep your mental models fresh and relevant...when to change to a new model...how to build a portfolio of models...and improving your models through constant experimentation.
Better mental models = smarter decisions
Understand what's real, so you can act on it
How people get "stuck," and what to do about it
How obsolete mental models keep you from making changes
The neuroscience of mental models
What scientists can teach us about perception–and reality
Creating new models
Practical ways to see things in new ways–fast

[koland]

Repeat free on Kindle (and UK); also free from B&N this time.