Mixing Clicks and Bricks - Borders Digital Concept

[jasonkchapman]

As part of the turnaround plan set by Borders CEO George Jones, digital content will be coming into the stores. This Detroit Free Press article lays out some of the game plan, including:

The 12 Borders concept stores, including one in Ann Arbor, will offer digital products and services and allow customers to download digital purchases.

The article mentions mixing and burning CDs right in the store. Considering their recent deal with Sony, could this plan include the e-book kiosk idea we've talked about before? Browsing is one thing that's sorely missing from the e-book business. Could Borders fix that?