[STUDY] Consumers want afforable Amazon tablets.

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While the study concludes the obvious, price matters. Some of the data they list is very interesting. In particular the amount of interest consumers have in an Amazon Android tablet.

What is interesting to me is how some companies can create such a buzz on a product that has not even seen the light or even been announced for that matter. We know who those companies are.

Despite the fact that Apple makes a lot of money on companion products like apps, music, and software, Amazon may be in a better position to sacrifice a high profit margin on a tablet or “razor” in return for revenue from “razor blades” like books, music, videos and apps. There’s even an Amazon “App Store” whose name Apple was recently unable to convince a judge to get them to stop using. (more...)

Click the link for a lot more graphs on the topic


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[Andrew H.]

It's interesting to see the data broken up like that, and I will be very curious to see what amazon might bring, and at what cost.

And of course the devil is in the details - there are many possible definitions of "similar features".

[taustin]

Originally Posted by Andrew H.

And of course the devil is in the details - there are many possible definitions of "similar features".

Indeed. Technically, the nook color is an android tablet at $250 already.

[murraypaul]

So when asked if they would buy a product that cost less than $250, but had the same features as one that cost $500, most of them would?

In other news, the sky is blue.

I'd take those figures as encouraging for Apple. More than half of prospective tablet buyers would be prepared to spend $200 more on an iPad than an equivalent Android tablet, and 69% would be prepared to spend an extra $100? That is brand value you can take to the bank.

Despite the fact that Apple makes a lot of money on companion products like apps, music, and software

They really don't, not in terms of total revenue, something less than 6% of Apple's revenue comes from the iTunes music/video/app/book stores.

[HarryT]

79% of people would pay $250 for a product that does the same as a $500 product. Gosh - who would have thought it?

[tubemonkey]

I'd pay $250 for a Nook Color locked into Amazon's ecosystem and wouldn't even jailbreak it. The max I'd ever pay for any tablet is $300.

[wodin]

Originally Posted by murraypaul

I'd take those figures as encouraging for Apple. More than half of prospective tablet buyers would be prepared to spend $200 more on an iPad than an equivalent Android tablet, and 69% would be prepared to spend an extra $100? That is brand value you can take to the bank.

That's like saying if 2% of the people would commit suicide by poison, then the remaining 98% of them would do it by rope.

[murraypaul]

Originally Posted by wodin

That's like saying if 2% of the people would commit suicide by poison, then the remaining 98% of them would do it by rope.

The survey was only of those who are interested in purchasing a tablet. What %age do you are think are going to buy non-Apple, non-Android tablets?

[Tomsk]

Originally Posted by murraypaul

I'd take those figures as encouraging for Apple. More than half of prospective tablet buyers would be prepared to spend $200 more on an iPad than an equivalent Android tablet, and 69% would be prepared to spend an extra $100? That is brand value you can take to the bank.

I don't think that's a conclusion you can draw from that poll.

[rcuadro]

Originally Posted by tubemonkey

I'd pay $250 for a Nook Color locked into Amazon's ecosystem and wouldn't even jailbreak it. The max I'd ever pay for any tablet is $300.

You can do that now Get a nc for $199 on eBay, root it, and install the nook and kindle readers from the android market Did that for a family member

[amjbrown]

I think the word "study" is being somewhat abused here! The amazing thing is the 21% of people (excluding those not interested in a tablet right now) who wouldn't want an Amazon tablet comparable with the iPad for half the price. That's an expensive logo!

On a separate note, as an iPad owner who reads his books on a Kindle, I really hope Amazon are going to continue with an eInk product. Cheap and easy on the eye, I am very fond of mine, and I am the biggest Apple fan I know!

[murraypaul]

Originally Posted by Tomsk

I don't think that's a conclusion you can draw from that poll.

You are right, the possibility I had omitted was that they would not want to purchase any tablet at that price point.

[wodin]

You said:

Originally Posted by murraypaul

The survey was only of those who are interested in purchasing a tablet. What %age do you are think are going to buy non-Apple, non-Android tablets?

Then you said:

Originally Posted by murraypaul

You are right, the possibility I had omitted was that they would not want to purchase any tablet at that price point.

Which is it?

You also failed to mention RIM, WebOS, Windows 7, and the various flavors of Linux. I had a Nokea N800 running Maemo (based on the Debian Linux distribution) years before the iPad was a gleam in Steve's eye.

[emellaich]

I have no idea what they are going to do, but I'm looking forward to seeing their vision. With the kindle Amazon decided that the important thing was acquiring books. This led them to add in a keyboard and Internet when it was slicker to leave the keyboard out and cut costs by removing cell service.

I'm not arguing that there keyboard is good or bad. My point is that Amazon doesn't try to copy everyone else. They will put out the device that promotes their needs. They are signing a lot of video deals these days and already include free downloads with amazon prime. Then there is their cloud music product. I expect this to be a media consumption device with music, video, books and apps. Possibly bundled with Prime membership and with cellular data access??? possibly linked to an Amazon credit card for easy purchases.

They will add in the features they think that vision requires. Again, I'm not saying those decisions will be good or bad, just that it will not necessarily be the same as everyone else's tablet. I for one hope it comes with the new android OS (ice-cream sandwich?)

[murraypaul]

Originally Posted by wodin

Which is it?

As I said, I had omitted the possibility of 'none at all at that price' as a choice.

You also failed to mention RIM, WebOS, Windows 7, and the various flavors of Linux. I had a Nokea N800 running Maemo (based on the Debian Linux distribution) years before the iPad was a gleam in Steve's eye.

And none of those have a significant (even measureable?) proportion of the market that the iPad/Xoom/Tab 10 occupy.