Where can I find good estimates of the profit margins for both the Kindle and nook?

mopping five · 10-20-2010, 03:30 PM

I read somewhere they were close to the break-even point, but I'm having trouble finding any reasonably reliable information.

wallcraft · 10-21-2010, 12:49 AM

I have not seen an analysis of the costs for ebook readers this year. From last year, see Amazon’s Kindle 2 Costs $185.49 to Build, iSuppli Teardown Reveals. More than half this cost was in the 6" EInk screen, at $60, and the Wireless module at $40. I assume both are now cheaper in the latest devices. Actually, I doubt that Amazon was paying $60 for the screen last year - given the number they were buying.

iSuppli also seems to have teardowns for the Kindle 3 and Kobo eReader, but they have not issued any public info about them.

mopping five · 10-21-2010, 04:13 PM

Thank you, wallcraft, that's exactly what I'm looking for. :')

10-20-2010, 03:30 PM	#1
mopping five Enthusiast Posts: 35 Karma: 140 Join Date: Aug 2010 Device: nook	Where can I find good estimates of the profit margins for both the Kindle and nook? I read somewhere they were close to the break-even point, but I'm having trouble finding any reasonably reliable information.

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10-21-2010, 12:49 AM	#2
wallcraft reader Posts: 6,977 Karma: 5183568 Join Date: Mar 2006 Location: Mississippi, USA Device: Kindle 3, Kobo Glo HD	I have not seen an analysis of the costs for ebook readers this year. From last year, see Amazon’s Kindle 2 Costs $185.49 to Build, iSuppli Teardown Reveals. More than half this cost was in the 6" EInk screen, at $60, and the Wireless module at $40. I assume both are now cheaper in the latest devices. Actually, I doubt that Amazon was paying $60 for the screen last year - given the number they were buying. iSuppli also seems to have teardowns for the Kindle 3 and Kobo eReader, but they have not issued any public info about them.

10-21-2010, 04:13 PM	#3
mopping five Enthusiast Posts: 35 Karma: 140 Join Date: Aug 2010 Device: nook	Thank you, wallcraft, that's exactly what I'm looking for. :')

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