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#61 | |
Grand Sorcerer
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Theirs? Or maybe competitors who don't know or (more often) don't want to compete for consumer attention? Suppliers who offload core competencies like distribution and marketing to the distributors? Consumers, for choosing a reliable efficient retailer? We all want a diversity of choices but what if one choice is simply better fir most people? The whole tone of the original article is that times and the business environment have changed and that if B&M retailing is to survive as a viable business the bookstores need a clean sheet look at what consumers need and what they want and they need to focus less on what publishers want. The last part is hard because they are so dependent on the front table payola and on returns that most of them have limited leverage come negotiation time. If they have any at all. Most independent bookstores are pretty much limited to whatever their distributor charges so reworking the store and its practices may be the only areas they can control. Which is why looking at things like loyalty programs, in-store kiosks, smart walls, walk-by sales, and POD is important. Any one of them might possibly make the difference between still being around in ten years or being a vaguely remembered ghost. |
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#62 |
Wizard
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#63 | |
Wizard
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Quote:
Shari |
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#64 | |
Grand Sorcerer
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Here is an interesting quote:
http://www.cnbc.com/id/101751240 Quote:
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#65 | |
Grand Sorcerer
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Hum, my experience with B&N, back when they were the 600 lb gorilla in the book industry, seems to be a whole lot different that your claims of their business model. B&N had a very strong loyalty program. I had a B&N discount card for a number of years that paid for itself time and time again. They were very good about ordering books, heck I could even call in to see if they had a book, and if they didn't, they would order it, then call me when it got in. B&N was all about customer experience. B&N's problem was the same as any brick and mortar store, i.e. they had a limited number of customers within easy driving range and over time, more and more of those customers got in the habit of ordering on line. Most stores live on a razor thin profit margin and any disruption in the number of customers is going to give them problems. Because of that, the vast majority of _all_ stores aren't going to still be around in ten years. That's just the nature of the beast. |
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#66 |
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hum, luzme.com seems to be having some system problems. I'm not sure that either does what I'm talking about.
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#67 |
Grand Sorcerer
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I wasn't singling B&N out (in that particular post) but let's look at your experience then (90's?) and factor in today's environment. B&N still has a loyalty program but what I hear is it doesn't apply to Nook books. They send out emails for free ebooks that require travelling to the store to redeem in a complicated process.
They will still "special order" books...from the store...and it apparently still takes the same multiple weeks wait as in the old days, which means they keep their online pbook stash separate from the B&M stores and instead "special order" them from the publisher. Essentially, B&N treats online and ebooks as separate businesses rather than part of a unified bookselling operation. It's not unlike the way Borders first outsourced online pbook sales and then simply fronted for Kobo for ebooks. Keeping them both at arm's length instead of embracing them is like hoping the move to online and digital is just a temporary fad and not a long term shift. Indie booksellers, on the other hand, don't currently have much in the way of digital. Not with the walled gardens accounting for over 95% of digital. Back in the PDA era, Powells and other bookstores had a significant online and digital footprint that died because of lack of publisher support on pricing and availability. (And their fear of Microsoft.) After that, indies mostly (and not unreasonably) stayed away from ebooks until the 2010 explosion in adoption. And by then, thanks to the conspiracy, it was all a moot point. Moving forward, unless the economics of pbooks change drastically, indie bookstores are simply going to have to focus on local customers. (Some of them can actually buy books cheaper from Amazon than from their distributor so trying to sell online is futile unless that changes.) |
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#68 | |
Wizard
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#69 | |
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#70 |
Wizard
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#71 | |
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![]() For example, most everybody knows that Amazon owes a lot of the goodwill and clout with indie publishers to their friendly KDP and KDP Select terms and services. A bit less seem aware that Createspace is the third leg of Amazon indiepub services and that it allows indie publishers to expand into pbooks and indie store distribution. (Ingram's LIGHTNING SOURCE also.) https://www.createspace.com/AboutUs.jsp https://www1.lightningsource.com/default.aspx A third "POD" approach more successful indie publishers and small presses have access to is dealing with the actual chinese presses for small batches of conventional books. Orders in the low 4 figures can be commissioned for about $5 or thereabouts. That is cheaper than the other two approaches but you then have to find a distributor to get the books on the catalogs and into the stores. Which is not impossible, just riskier. Last edited by fjtorres; 06-13-2014 at 05:43 PM. |
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#72 | |
Wizard
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There are no bookstores where I live, they are not even sold in the small grocery store, so I can't go look for myself. (Only one small bookstore in the entire Yukon, AFAIK) Helen edit: I meant to ask is this third approach happening? Helen Last edited by speakingtohe; 06-13-2014 at 06:09 PM. |
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#73 | |
Grand Sorcerer
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If I remember the articles at Dean Wesley Smith's site, WMD PUBLISHING, the publishing house he and KKR set up to publish their backlist and frontlist titles does it. (Others too.) They also do their own audio ebooks and foreign rights deals. As KKR says, "there's this thing called the internet..." It helps that they are both publishing industry veterans who've done it all before but as the saying goes (more or less) "what one person has done another can aspire to". Now that both Ingram and Baker&Taylor distribute indie books on similar terms as the big boys (enough margin baked into the list price and willingness to accept a small percentage of returns) they have comparable reach to the smaller traditional publishers. The last hurdle is independent bookstores and libraries being open to indie titles. |
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#74 | |
Is that a sandwich?
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#75 | ||
Grand Sorcerer
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Edit: Which I just found out is going to gush once this makes the rounds: http://www.theguardian.com/books/201...8m-titles-300m Quote:
Last edited by fjtorres; 06-13-2014 at 08:25 PM. |
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