Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book General > Deals, Freebies, and Resources (No Self-Promotion)


Thread Tools Search this Thread
Old 01-06-2010, 11:09 PM   #1
Junior Member
kjcopy began at the beginning.
Posts: 1
Karma: 10
Join Date: Dec 2009
Device: kindle
Brand Strategy Book - Only $1.10 for Kindle

Celebrate the Entire Month of January, 2010 (1/10) for only $1.10 - "Slightware - The Next Great Threat to Brands" is on Sale for Kindle Owners

Al Ries author of "The 22 Immutable Law of Branding" calls the book, "A thorough explanation of one of the most pressing problems in marketing: How to cope with the complexities of the digital world..."

Paul Gillin author of "The New Influencers" says "Slightware is a user manual for the new age of electronic engagement."

Slightware is a complete examination of the challenges of using new technology including social media to create and deliver brands. Get technology wrong and you'll be "slightly off brand." Get it really wrong and it is a slight to the brand.

Not sure? Ask the university that accidentally emailed acceptance letters to 22,000 students who were declined. Chat with the police academy recruiting officer whose ad was dynamically placed over an online video of a police beating. Better yet, ask the world's largest bookseller about the feedback it got when hundreds of titles were vaporized by a change in their search algorithms.

Still not sure? Download the first chapter for free at

About the Author
Kenneth J. Weiss is a brand and user experience strategist with more than 15 years of consulting and client side experience. Currently, Ken serves as Director of E-Commerce for one of America's most recognized brands.
kjcopy is offline   Reply With Quote

brand strategy, deal, discount, kindle, promotion

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ended Brand new Kindle 2 International edition mos Flea Market 1 01-24-2010 06:28 AM
Brand New Kindle 2 Owner christian_reader Introduce Yourself 3 06-17-2009 05:36 AM
Update! I'm a brand new Kindle owner! texasnightowl Which one should I buy? 4 08-21-2008 05:02 PM
Ended For Sale: Brand New Amazon Kindle (or for trade) coryj Flea Market 5 01-26-2008 04:57 PM

All times are GMT -4. The time now is 02:34 AM. is a privately owned, operated and funded community.