4 Reasons To Think That The Kindle International Was Released Early

DMcCunney · 10-17-2009, 12:16 PM

http://eoinpurcellsblog.com/2009/10/...eleased-early/
______
Dennis

K-Thom · 10-17-2009, 12:24 PM

Yup, I agree 100%, with #2 and 4 being the most annoying issues for me both as a reader and an eBook publisher.

zelda_pinwheel · 10-17-2009, 12:26 PM

yep, that sounds convincing to me too. thanks for the link dennis.

The-eBook-Reader · 10-17-2009, 02:10 PM

Yep. I agree. The launch was definitely rushed. And I don't think it was a coincidence that the release date just happens to be 1 day before Barnes and Noble unveils their LCD E Ink hybrid ebook reader.

The-eBook-Reader · 10-17-2009, 02:15 PM

Just to add one more thing. I thought Sony's recent release of their two new readers was even more rushed. When they proclaimed their new devices for sale, none of their supplies even had them in stock yet. In fact, Sony's own website didn't have them in stock for several days after they said the devices were available.

Everyone's trying to get out of the gate the the soonest.

Crowl · 10-17-2009, 03:57 PM

I don't think #1 is a very valid reason, they will have got a lot more attention than if they had launched it at the show.

lilac_jive · 10-17-2009, 04:10 PM

Quote:

Originally Posted by The-eBook-Reader

Just to add one more thing. I thought Sony's recent release of their two new readers was even more rushed. When they proclaimed their new devices for sale, none of their supplies even had them in stock yet. In fact, Sony's own website didn't have them in stock for several days after they said the devices were available.

Everyone's trying to get out of the gate the the soonest.

That's because the 300 and 600 were leaked. Sony responded to that.

eoinpurcell · 10-17-2009, 05:20 PM

Quote:

Originally Posted by Crowl

I don't think #1 is a very valid reason, they will have got a lot more attention than if they had launched it at the show.

This way though they got to be the ONLY ereader being talked about, several companies were shilling devices at Frankfurt and the big news was Mandela's Archives not ereaders!

Eoin

K-Thom · 10-17-2009, 09:30 PM

But that's the point. It was just a publicity stunt (which caused quite some initial feedback, that's for sure), but nothing more.

No sophisticated concept, no extended/expanded architecture for an international community. Which has been critized in the days that followed. If Amazon doesn't meet readers' demands in non-English eBooks on their domestic websites (not all people are that good in English) in the foreseeable future, this stunt might cause a backlash.

pilotbob · 10-18-2009, 12:18 AM

Quote:

Originally Posted by The-eBook-Reader

Just to add one more thing. I thought Sony's recent release of their two new readers was even more rushed. When they proclaimed their new devices for sale, none of their supplies even had them in stock yet. In fact, Sony's own website didn't have them in stock for several days after they said the devices were available.

Many company's announce or launch a product before it is generally available. It is nothing new. It doesn't mean anything was rushed.

HansTWN · 10-18-2009, 09:48 AM

The writer really doesn't understand simple business strategy. Points 1 and 3 are obviously intentional. Point 1 was to create a big buzz before the exhibition and thus steal the thunder from any newly announced product or service. Point 3 means they want to sell more readers and not just books. They want to sell both. Another problem with the iphone is the wireless delivery.

He is right about items 2 and 4. But the overriding concern for Amazon was to get going before a slew of new devices and services hit the market.

astra · 10-18-2009, 11:26 AM

I think amazon had to do it because Sony announced its fugly Daily Edition and amazon wanted to capture customers' attention before it was too late.

Nate the great · 10-18-2009, 04:55 PM

I don't know either way, but the way the intern'l Kindle was announced does raise possibilities. Amazon had a press event for all the other Kindle launches. When the new Kindle was announced, all they did was send out a press release (around midnight eastern US).

fugazied · 10-18-2009, 06:36 PM

Number 2: no country specific sites. Well given that http://www.amazon.com.au/ doesn't even exist that's not a suprise. Amazon is a company that hasn't fully capitalised on their namebrand. People know about Amazon around the world and would love to buy from them, but they are heavily US based and it is painful for overseas buyers. So that means exchange rates come into play more frequently, as do long shipping rates for overseas buyers. Apple and Ebay both cashed in on foreign markets, Amazon should too (in a better way). Who knows why they haven't, it doesn't make sense imo.

Extra reason: they have intelligence on the Apple tablet (lol), so want to get overseas consumers invested in Kindles before they lose the ENTIRE global market to Apple. That means rushing it out the door with all of the shoddy things attached to it.

TheLongshot · 10-18-2009, 07:06 PM

Quote:

Originally Posted by The-eBook-Reader

Just to add one more thing. I thought Sony's recent release of their two new readers was even more rushed. When they proclaimed their new devices for sale, none of their supplies even had them in stock yet. In fact, Sony's own website didn't have them in stock for several days after they said the devices were available.

Everyone's trying to get out of the gate the the soonest.

It may have been rushed, but it is a pretty solid presence now. I just went to the Sony Store over the weekend, and their e-books have a very prominent display in the middle of the store where you can play with them.

With the 505, you had to actually look for it behind the counter and ask a sales guy to get it out.

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10-17-2009, 12:16 PM	#1
DMcCunney New York Editor Posts: 6,384 Karma: 16540415 Join Date: Aug 2007 Device: PalmTX, Pocket eDGe, Alcatel Fierce 4, RCA Viking Pro 10, Nexus 7	4 Reasons To Think That The Kindle International Was Released Early http://eoinpurcellsblog.com/2009/10/...eleased-early/ ______ Dennis

10-17-2009, 12:24 PM	#2
K-Thom The one and only Posts: 3,302 Karma: 535819 Join Date: Oct 2008 Location: Berlin, Germany Device: yup!	Yup, I agree 100%, with #2 and 4 being the most annoying issues for me both as a reader and an eBook publisher.

10-17-2009, 12:26 PM	#3
zelda_pinwheel zeldinha zippy zeldissima Posts: 27,827 Karma: 921169 Join Date: Dec 2007 Location: Paris, France Device: eb1150 & is that a nook in her pocket, or she just happy to see you?	yep, that sounds convincing to me too. thanks for the link dennis.

10-17-2009, 02:10 PM	#4
The-eBook-Reader Groupie Posts: 194 Karma: 4637 Join Date: Sep 2009 Location: United States Device: All	Yep. I agree. The launch was definitely rushed. And I don't think it was a coincidence that the release date just happens to be 1 day before Barnes and Noble unveils their LCD E Ink hybrid ebook reader.

10-17-2009, 02:15 PM	#5
The-eBook-Reader Groupie Posts: 194 Karma: 4637 Join Date: Sep 2009 Location: United States Device: All	Just to add one more thing. I thought Sony's recent release of their two new readers was even more rushed. When they proclaimed their new devices for sale, none of their supplies even had them in stock yet. In fact, Sony's own website didn't have them in stock for several days after they said the devices were available. Everyone's trying to get out of the gate the the soonest.

10-17-2009, 03:57 PM	#6
Crowl Wizard Posts: 1,340 Karma: 1160346 Join Date: Jun 2009 Location: Southport, GB Device: Kindle Voyage, PW Signature edition	I don't think #1 is a very valid reason, they will have got a lot more attention than if they had launched it at the show.

10-17-2009, 09:30 PM	#9
K-Thom The one and only Posts: 3,302 Karma: 535819 Join Date: Oct 2008 Location: Berlin, Germany Device: yup!	But that's the point. It was just a publicity stunt (which caused quite some initial feedback, that's for sure), but nothing more. No sophisticated concept, no extended/expanded architecture for an international community. Which has been critized in the days that followed. If Amazon doesn't meet readers' demands in non-English eBooks on their domestic websites (not all people are that good in English) in the foreseeable future, this stunt might cause a backlash.

10-18-2009, 09:48 AM	#11
HansTWN Wizard Posts: 4,538 Karma: 264065402 Join Date: Jun 2009 Location: Taiwan Device: HP Touchpad, Sony Duo 13, Lumia 920, Kobo Aura HD	The writer really doesn't understand simple business strategy. Points 1 and 3 are obviously intentional. Point 1 was to create a big buzz before the exhibition and thus steal the thunder from any newly announced product or service. Point 3 means they want to sell more readers and not just books. They want to sell both. Another problem with the iphone is the wireless delivery. He is right about items 2 and 4. But the overriding concern for Amazon was to get going before a slew of new devices and services hit the market.

10-18-2009, 11:26 AM	#12
astra The Introvert Posts: 8,307 Karma: 1000077497 Join Date: Jan 2007 Location: United Kingdom Device: Sony Reader PRS-650 & 505 & 500	I think amazon had to do it because Sony announced its fugly Daily Edition and amazon wanted to capture customers' attention before it was too late.

10-18-2009, 04:55 PM	#13
Nate the great Sir Penguin of Edinburgh Posts: 12,375 Karma: 23555235 Join Date: Apr 2007 Location: DC Metro area Device: Shake a stick plus 1	I don't know either way, but the way the intern'l Kindle was announced does raise possibilities. Amazon had a press event for all the other Kindle launches. When the new Kindle was announced, all they did was send out a press release (around midnight eastern US).

10-18-2009, 06:36 PM	#14
fugazied Wizard Posts: 1,305 Karma: 1958 Join Date: Jan 2009 Device: iPod Touch	Number 2: no country specific sites. Well given that http://www.amazon.com.au/ doesn't even exist that's not a suprise. Amazon is a company that hasn't fully capitalised on their namebrand. People know about Amazon around the world and would love to buy from them, but they are heavily US based and it is painful for overseas buyers. So that means exchange rates come into play more frequently, as do long shipping rates for overseas buyers. Apple and Ebay both cashed in on foreign markets, Amazon should too (in a better way). Who knows why they haven't, it doesn't make sense imo. Extra reason: they have intelligence on the Apple tablet (lol), so want to get overseas consumers invested in Kindles before they lose the ENTIRE global market to Apple. That means rushing it out the door with all of the shoddy things attached to it.