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Old 08-09-2009, 10:12 AM   #16
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Originally Posted by Kris777 View Post
price can be changed as soon as they produce it. I remember ASTAK promised 5" eBook reader for $159 one year ago but sell it for $229 now...

Due to the US government flooding the market with newly minted dollars, those prices actually are pretty close to the same value.

The dollar has deflated substancially, as a quick trip to the grocer will show you.
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Old 08-09-2009, 05:54 PM   #17
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There is an update to this saga from ireaderreview.
Given this quote, even $800 is "competitive" since they say they'll offer more value than the current highest priced product. Do remember they have invested over $200 million in R&D and production facilities...
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Old 08-10-2009, 12:56 AM   #18
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Given this quote, even $800 is "competitive" since they say they'll offer more value than the current highest priced product. Do remember they have invested over $200 million in R&D and production facilities...
and remember that they did not invest that cash expecting to recoup the funds by just selling reading devices for ebooks...so don't drink too much of the "R&D costs" kool-aid. In fact it's my bet that readers are the beta test devices for the real target markets. Retail shelf price tags (automated updating of prices instantly via wifi or whatever wireless connection), billboards, other signs are the other big fish beyond media devices.
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Old 08-10-2009, 02:23 PM   #19
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FYI, following a link from Teleread a few days ago, Plastic Logic is not going to reveal its prices until launch.

A wise plan IMO, since launch is many months away, and prices for various components could easily change between now and then.
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Old 08-10-2009, 02:32 PM   #20
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If this is true and the hardware/software is good, this could be a killer at that price.
There are a lot of big IFs there. It's certainly going to be interesting though. We'll have to see what it's actually capable of when it comes out. It could be great, or it could be a complete flop. Too early to tell.
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