Amazon prepares for 'textbook e-reader wars'

yagiz · 05-19-2009, 05:55 AM

Amazon prepares for 'textbook e-reader wars'

Quote:

Schnittman highlighted the importance of the higher education market - one that has "consistently rejected all previous digital attempts", which he described as being "made up of the most wired, wireless, trend-setting, trend-following, advertising-influencing, advertising target audience in the world".

kamm · 05-19-2009, 06:31 PM

He must meant the most instable, party-oriented, most often trashed-wasted-high audience who, if reads, mostly interested in online stuff (or printed ones that's unavailable in electronic format.)

Sonist · 05-19-2009, 06:42 PM

Heh, while the textbook market certainly has captive audience, the most active book-purchasers are a bit beyond college age

See The Book Publishing Industry

and

Book Purchasing by Adults

05-19-2009, 06:42 PM	#3
Sonist Apeist Posts: 2,126 Karma: 381090 Join Date: Oct 2008 Location: The sunny part of California Device: Generic virtual reality story-experiential device	Heh, while the textbook market certainly has captive audience, the most active book-purchasers are a bit beyond college age See The Book Publishing Industry and Book Purchasing by Adults Last edited by Sonist; 05-19-2009 at 06:46 PM.

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05-19-2009, 06:31 PM	#2
kamm Zealot Posts: 140 Karma: 134 Join Date: May 2009 Device: Kindle: Amazon's Original Wireless Reading Device (1st generation)	He must meant the most instable, party-oriented, most often trashed-wasted-high audience who, if reads, mostly interested in online stuff (or printed ones that's unavailable in electronic format.)