Kobo making a push to expand in a TINY market

Uncle Robin · 01-19-2021, 03:37 PM

Someone in New Zealand apparently thought I might be interested in this advertorial, possibly because of my being a Kobo fan. Interesting to see Kobo targeting such a small market:

Kobo advertorial

artig · 01-20-2021, 01:53 AM

I don't think Kobo is particularly 'targeting' this tiny market. It's just PBTech who, along with several other retailers, sell the Kobo range of ereaders. PBTech do similar articles and news items on many of their other products as well.

Per head of population more Kobo readers are probably sold in NZ than in the USA, although that's just a WAG.

JSWolf · 01-20-2021, 06:55 AM

Where is the Clara HD in that advert?

Uncle Robin · 01-20-2021, 07:00 AM

Quote:

Originally Posted by JSWolf

Where is the Clara HD in that advert?

Maybe that retailer doesn't stock them?

DNSB · 01-20-2021, 11:14 AM

Quote:

Originally Posted by Uncle Robin

Maybe that retailer doesn't stock them?

From their web page, PB Tech does carry the Clara HD.

JSWolf · 01-20-2021, 12:12 PM

Quote:

Originally Posted by DNSB

From their web page, PB Tech does carry the Clara HD.

It's just a shame that he advert does not show the Clara HD. Also, when you go to PB Tech's website from the link in the advert, the Forma is not shown. They really need to work their site and advert.

DNSB · 01-20-2021, 02:00 PM

Quote:

Originally Posted by JSWolf

It's just a shame that he advert does not show the Clara HD. Also, when you go to PB Tech's website from the link in the advert, the Forma is not shown. They really need to work their site and advert.

Odd. When I click on the link for the Forma's Get it at PBTech link, it does show up. If you want to see all PBTech's products, click on the view more products at PBTech link.

Uncle Robin · 01-20-2021, 07:01 PM

I agree that the omission of the Clara from the advertorial page was odd. Perhaps they have a glut of Nias they're keen to move. That would be easy to believe, as the Nia is underwhelming in its appeal, I think.

davidfor · 01-20-2021, 07:32 PM

I think leaving out the Clara HD makes some sense. They have the budget device, the middle of the road device and the luxury device. They might have thought that add the second six inch would be confusing. Or it already sells well enough that they don't need to promote it. And if they have them all on display, it might sell itself when people compare it to the Nia.

Uncle Robin · 01-20-2021, 10:31 PM

Quote:

Originally Posted by davidfor

if they have them all on display, it might sell itself when people compare it to the Nia.

A likely outcome, I think.

b0rsuk · 02-25-2021, 07:35 AM

Uncle Robin, you're saying more about yourself than about Kobo. You seem to be viewing world through the sales/marketing lens.

ernieh · 03-15-2021, 04:22 AM

Unless you do a deep search the only ereader available new in South Africa is Kindle. Although the population of South Africa is very much larger than New Zealand I suppose they have a larger reading population but am still surprised if Kobo is readily available there. I avoid Kindle for the non-flexibility reasons given.

Uncle Robin · 03-15-2021, 04:30 AM

Quote:

Originally Posted by b0rsuk

Uncle Robin, you're saying more about yourself than about Kobo. You seem to be viewing world through the sales/marketing lens.

Well, THIS thread is definitely about marketing - it's in the thread title. Said title is also factually accurate, NZ IS a tiny market, far and away the smallest of the major Anglophone nations, with a population about the size of Sydney, one city in the next smallest. I bear NZ no ill-will, especially as my father and my siblings all live there. I was simply commenting on what I saw as an interesting curiosity, that Kobo appeared to be (finally) promoting its products more vigorously in a very small market. What that says about me, I leave to your imagination/preconceptions.

issybird · 03-15-2021, 09:01 AM

Quote:

Originally Posted by Uncle Robin

Well, THIS thread is definitely about marketing - it's in the thread title. Said title is also factually accurate, NZ IS a tiny market, far and away the smallest of the major Anglophone nations, with a population about the size of Sydney, one city in the next smallest.

And so close to St. Patrick’s Day, too. Tsk, tsk. Or is Ireland not a major Anglophone nation? NZ’s smaller but not by much and Ireland’s much smaller than Australia.

Quoth · 03-15-2021, 10:09 AM

Malta and Ireland are the two Native English speaking countries left in the EU.
The UK chain owned by Sainsburys, Argos, is the only local shop with Kobo ereaders.

01-19-2021, 03:37 PM	#1
Uncle Robin Diligent dilettante Posts: 3,661 Karma: 52758936 Join Date: Sep 2019 Location: in my mind Device: Kobo Sage; Kobo Libra Colour	Kobo making a push to expand in a TINY market Someone in New Zealand apparently thought I might be interested in this advertorial, possibly because of my being a Kobo fan. Interesting to see Kobo targeting such a small market: Kobo advertorial

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01-20-2021, 01:53 AM	#2
artig Zealot Posts: 138 Karma: 681012 Join Date: Jul 2010 Location: New Zealand Device: kobo, kindle pw	I don't think Kobo is particularly 'targeting' this tiny market. It's just PBTech who, along with several other retailers, sell the Kobo range of ereaders. PBTech do similar articles and news items on many of their other products as well. Per head of population more Kobo readers are probably sold in NZ than in the USA, although that's just a WAG.

01-20-2021, 06:55 AM	#3
JSWolf Resident Curmudgeon Posts: 79,428 Karma: 145491800 Join Date: Nov 2006 Location: Roslindale, Massachusetts Device: Kobo Libra 2, Kobo Aura H2O, PRS-650, PRS-T1, nook STR, PW3	Where is the Clara HD in that advert?

01-20-2021, 07:01 PM	#8
Uncle Robin Diligent dilettante Posts: 3,661 Karma: 52758936 Join Date: Sep 2019 Location: in my mind Device: Kobo Sage; Kobo Libra Colour	I agree that the omission of the Clara from the advertorial page was odd. Perhaps they have a glut of Nias they're keen to move. That would be easy to believe, as the Nia is underwhelming in its appeal, I think.

01-20-2021, 07:32 PM	#9
davidfor Grand Sorcerer Posts: 24,905 Karma: 47303824 Join Date: Jul 2011 Location: Sydney, Australia Device: Kobo:Touch,Glo, AuraH2O, GloHD,AuraONE, ClaraHD, Libra H2O; tolinoepos	I think leaving out the Clara HD makes some sense. They have the budget device, the middle of the road device and the luxury device. They might have thought that add the second six inch would be confusing. Or it already sells well enough that they don't need to promote it. And if they have them all on display, it might sell itself when people compare it to the Nia.

02-25-2021, 07:35 AM	#11
b0rsuk meles meles Posts: 109 Karma: 163588 Join Date: May 2008 Location: Persepolis Device: Pocketbook InkPad 3	Uncle Robin, you're saying more about yourself than about Kobo. You seem to be viewing world through the sales/marketing lens.

03-15-2021, 04:22 AM	#12
ernieh Connoisseur Posts: 68 Karma: 2113545 Join Date: Mar 2015 Location: Johannesburg Device: kobo touch, kobo mini, Icarus Xl, Likebook Mars, Kobo Forma, Pocketboo	Unless you do a deep search the only ereader available new in South Africa is Kindle. Although the population of South Africa is very much larger than New Zealand I suppose they have a larger reading population but am still surprised if Kobo is readily available there. I avoid Kindle for the non-flexibility reasons given.

03-15-2021, 10:09 AM	#15
Quoth Still reading Posts: 13,816 Karma: 103895653 Join Date: Jun 2017 Location: Ireland Device: All 4 Kinds: epub eink, Kindle, android eink, NxtPaper	Malta and Ireland are the two Native English speaking countries left in the EU. The UK chain owned by Sainsburys, Argos, is the only local shop with Kobo ereaders.