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Old 08-10-2015, 07:50 PM   #1
tubemonkey
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ABC's for Google
Google creates company Alphabet, names new CEO

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In a sweeping overhaul of how one of the world's most powerful technology companies operates, Google is creating a new publicly traded parent company called Alphabet Inc. to house all of its disparate businesses.

Alphabet will be run by Google co-founders Larry Page and Sergey Brin and Google will become a subsidiary of Alphabet with a new CEO: top Google executive Sundar Pichai.
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Old 08-10-2015, 07:51 PM   #2
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Um, it's not April 1. How odd.
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Old 08-10-2015, 08:17 PM   #3
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Alphabet (the word) comes before Apple. One upmanship?
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Old 08-10-2015, 08:19 PM   #4
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Just a way to split the stock without actually splitting. Oh yea, that and creating a lot more executive (read $$$) positions.
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Old 08-10-2015, 08:28 PM   #5
Hamlet53
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Well if Google Alphabet ever becomes the object of a hostile takeover it will easy to spin off the profitable business from the subsidized.
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Old 08-10-2015, 08:36 PM   #6
fjtorres
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It's not a bad idea but they didn't go far enough; they should have split YouTube and Android into separate reporting units too.
As is, all they did was break out the blue sky units from the established units.
No real efficiency gains there.
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Old 08-10-2015, 10:26 PM   #7
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Quote:
Originally Posted by fjtorres View Post
It's not a bad idea but they didn't go far enough; they should have split YouTube and Android into separate reporting units too.
As is, all they did was break out the blue sky units from the established units.
No real efficiency gains there.
They are separating web and tech companies from its other companies. Google might be a wholly owned subsidiary but other companies like Google fiber they could probably now IPO separately to get the capital investments needed to expand without diluting the google shareholder value or loose control. Today Alphabet has some good things coming up but as they are tied to google they are unable to attract talent as they are not expecting much growth overall as these days as most employees are expecting stock options but those are not worth much if the upside is so little.
Getting stock options in a Alphabet owned subsidiary that is worth maybe less than a billion but has the upside of being worth 100 billion. We are looking at the beginning of the Umbrella corporation.
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Old 08-10-2015, 10:35 PM   #8
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Google is creating a new publicly traded parent company called Alphabet Inc. to house all of its disparate businesses.

Alphabet Soup perhaps?
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Old 08-11-2015, 06:11 AM   #9
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ABC: A Bigger Conglomerate...
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Old 08-11-2015, 09:43 AM   #10
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This news is in the Washington Post as well. I gather they are trying to diversify things a bit for future developments.
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Old 08-11-2015, 11:13 AM   #11
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Are they going to start selling soup, then sue Campbell's?
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Old 08-23-2015, 12:49 AM   #12
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Old 08-23-2015, 09:42 PM   #13
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Some are calling this move "genius!"

Others, myself included, think that it is just make more "Chiefs" in order to keep talented people happy.
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