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Old 09-05-2012, 11:44 PM   #181
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Old 09-05-2012, 11:46 PM   #182
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Coolio!
Gotta love Youtube...well, at least until the vid is DMCAed away.
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Old 09-05-2012, 11:50 PM   #183
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That's a pretty white looking background--no examples of a frontlit screen, however.
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Old 09-05-2012, 11:56 PM   #184
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Is it just me or does that FIRE screen look like its 4x3? Or maybe 16x10?
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Old 09-06-2012, 12:20 AM   #185
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Is it just me or does that FIRE screen look like its 4x3? Or maybe 16x10?
It's doesn't really look 4x3 to me. (That's probably for the best) I *think* it's closer to 16x10.

Edit: Apparently there are two different size tabs in the ad. I just thought I was seeing square out of one eye and round from the other...as usual.
Last edited by TimW; 09-06-2012 at 12:31 AM.
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Old 09-06-2012, 12:23 AM   #186
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Engadget has the story, lol.

& The Verge.
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Old 09-06-2012, 02:56 AM   #187
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That's a pretty white looking background--no examples of a frontlit screen, however.
The screen looks lit in the stills!

Woohoo..
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Old 09-06-2012, 02:59 AM   #188
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Yes, I think it looks lit. If not, that's the whitest e-ink screen I've ever seen.
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Old 09-06-2012, 03:19 AM   #189
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Yes, I think it looks lit. If not, that's the whitest e-ink screen I've ever seen.
Photoshop?
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Old 09-06-2012, 03:26 AM   #190
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It would have to have been "shopped" in that portion of the TV commercial as well. CGI?
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Old 09-06-2012, 03:31 AM   #191
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Photoshop?


That's pretty much exactly what the NG looks like with it's light on.
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Old 09-06-2012, 03:43 AM   #192
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Old 09-06-2012, 04:33 AM   #193
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It would have to have been "shopped" in that portion of the TV commercial as well. CGI?
In a way, you can "photoshop" videos easily, since Avid has its own array of add-ons and filter effects. How else would so many devices glow and sparkle in ads like lighthouse beacons showering pixie dust?

The images of the new Kindles do look as if they've been tweaked overall. That might be a post-pro-enhanced front-lit screen.
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Old 09-06-2012, 05:15 AM   #194
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After last years September announcement of the Fire and Touch, wasn't it a month or so before they were available? The non-Touch model was the only one shipping right away.
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Old 09-06-2012, 05:36 AM   #195
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