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Old 06-28-2012, 05:49 AM   #16
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Just when you think the idiots have reached their limit, they prove you wrong.
Sounds like Secret Squirrel stuff to me...

What's next?

"This book will self destruct 5 minutes after you have finished. Read end notes quick...."
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Old 06-28-2012, 05:51 AM   #17
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I used to think I had an active imagination with how ridiculous book publishing can get. This proved me wrong.
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Old 06-28-2012, 07:27 AM   #18
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Interesting makes the cash value of the books = $0.
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Old 06-28-2012, 08:20 AM   #19
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It has to be some kind of gimmick. I can see this kind of ebook being massively pirated... it's hilarious actually to think this kind of thing would ever seriously sell.
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Old 06-28-2012, 08:58 AM   #20
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So now we have a book with an expiration date.
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Old 06-28-2012, 09:31 AM   #21
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Interesting makes the cash value of the books = $0.
Now that you mention it, it could affect the American market a couple of ways, each for the worse.

First off, it could completely kill the used book trade here. No loss for the publishers who see the secondary market as thieves pillaging sales, even if the work has been out of print for decades. Suddenly, none of those books can be resold because the ink's faded.

Textbook companies would love it. Everybody having to buy new textbooks every semester would be a big hit with them. Not so much with their captive audiences.

It could also hit the academic sector. Direct quoting might or might not be fair use, but having the writing fade would make books completely useless for reference purposes. Instead of having to keep your library up to date by buying a few new books every year, you suddenly have to re-buy the whole thing every six months. It also makes direct quoting hard. Publishers win.
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Old 06-28-2012, 10:04 AM   #22
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But no one's saying they'd rush out and buy it ..... mmmm .....
Doesn't matter. If you get people talking about a book, it drives sales.
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Old 06-28-2012, 10:55 AM   #23
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Surely the development and printing costs would be more than any extra profit for this ink?

Some books may linger on a store shelf or in a warehouse for an extended period of time, so there would be the risk of the ink fading before the book has even been sold.
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Old 06-28-2012, 11:28 AM   #24
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In the DVD world, there was a lot of talk, nearly all negative when Circuit City and one of the DVD publishers came out with DVDs that only lasted for a few days after opening, and I think Disney might have dabbled with the concept also. It always flopped, big time. If anything, that publisher will get a negative rap, and people will stop buying any of their books for fear that they will be buying one with disappearing ink.
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As I recall those DVDs were marketed as a rental that you didn't have to return because they pulled a Mission Impossible. It really wouldn't have been a bad idea if it didn't leave your home looking like AOL carpet bombed it. That, plus the inherent, egregious wastefullness of it.
It was called DIVX (Digital Video Express) and was an attempt at a different way to rent movies. With some titles you could then pay more and "own" the movie permanently if you chose to (as long as you used it on the authorized player/account). There were lots of problems including players that initially cost almost double what a regular DVD player cost at the time.

More...
http://en.wikipedia.org/wiki/DIVX
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Old 06-28-2012, 11:30 AM   #25
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It really wouldn't have been a bad idea if it didn't leave your home looking like AOL carpet bombed it.
How do you mean, "AOL carpet bombed it"?
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Old 06-28-2012, 11:32 AM   #26
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How do you mean, "AOL carpet bombed it"?
I'm guessing he means it would leave you with hundreds of useless DVDs laying around. AOL provided my house with coasters for years.
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Old 06-28-2012, 11:36 AM   #27
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How do you mean, "AOL carpet bombed it"?
AOL used to send out CD's in the mail with their software to peoples homes quite frequently (plus they were packed in magazines and stuff all the time), I assume that's what's being referred to.
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Old 06-28-2012, 11:38 AM   #28
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I'm guessing he means it would leave you with hundreds of useless DVDs laying around. AOL provided my house with coasters for years.
True, but DVDs are recyclable; it's not that bad an idea.
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Old 06-28-2012, 11:51 AM   #29
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True, but DVDs are recyclable; it's not that bad an idea.
Indeed they are. They make for excellent coasters.
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Old 06-28-2012, 11:55 AM   #30
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Indeed they are. They make for excellent coasters.
Oh, absolutely. I've got a CD-R on my desk now that I've been using as a coaster for about 20 years. Almost all the "silver" has worn off it; it's almost entirely clear plastic now .
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