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Old 04-13-2012, 03:40 PM   #301
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Several people here have said that lower prices will allow people to read more. Really?

Do people suddenly have more free time?

Are there people sitting home alone in their overstuffed recliners sad that they can not afford a book to read?

Have you heard of anyone unable to read books because of the cost?
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Old 04-13-2012, 03:44 PM   #302
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Originally Posted by Fbone View Post
Several people here have said that lower prices will allow people to read more. Really?

Do people suddenly have more free time?

Are there people sitting home alone in their overstuffed recliners sad that they can not afford a book to read?

Have you heard of anyone unable to read books because of the cost?
People have the same amount of free time, but may choose to spend it reading instead of doing something else, as they've bought more books that they're looking forward to. Or because the lower price led them to impulse buy a book.

And there may be more readers reading more books as popular titles drop in price. It certainly works for music, DVDs, food, consumer electronics... well just about anything you sell.

Graham

Last edited by Graham; 04-13-2012 at 03:50 PM. Reason: spelling.
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Old 04-13-2012, 03:49 PM   #303
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Originally Posted by DiapDealer View Post
That is the single most ridiculous, unknowable, unprovable bit of philosophical, paradoxical claptrap I think I've ever read on this subject. Shatzkin clearly favors the traditional publishing model. We get that. So why is it news that he condemns anything that may hurt that model?

I got news for Shatzkin: some of the best books don't get written now! And some of the best authors chose a completely different career. See how silly that sounds?
Or more likely they do get written, but they get rejected by the 6-12 primary publishers and go into the ash-bin or trunk.

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Old 04-13-2012, 03:53 PM   #304
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Originally Posted by Sydney's Mom View Post
Windowing is the practice of holding back the ebook for 3 months to 6 months. They did it for Under the Dome - the book was available on the dark net the day after the hardback was released.
Thanks

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Old 04-13-2012, 04:17 PM   #305
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Quote:
Originally Posted by stonetools View Post
Shatzkin on the likely effect on authors and readers:
Over time, the biggest losers here will be the authors. The independent authors will feel the pain first. Agency pricing creates a zone of pricing they can occupy without much competition from branded merchandise. When the known authors are only available at $9.99 and up, the fledgling at $0.99-$2.99 looks very attractive and worth a try.
And he assumes that books by authors of the BPHs will be priced lower, which means, according to Shatzkin, that the indie authors will no longer be able to compete, because why would you buy a $4 book by an unknown author when you could get a $4 book by an author you know and like?

1) Because maybe you've already read that book. No author can keep up with my reading rate, and that's true for pretty much everyone, even very slow readers. After you've spent the $4 on Famous Author's New Book, you still have $6 left of the $10 you might've spent on it... and you might try an unknown with that money.

2) Because the cover & blurb for the unknown author sounds interesting. None of us got to be avid readers by only sticking with authors we knew and trusted to tell us a good story.

3) Because the unknown author's work comes with a bonus... "for the next week, send me proof-of-purchase, and I'll email you the cover art as desktop wallpaper."

4) Because Unknown Author's work is in the top 5 sellers for its genre and has 250 5-star ratings with insightful comments, so obviously a lot of people think it's good.

5) Because you ran across Unknown Author's blog and they have fascinating ideas and an engaging writing style, so you're willing to try one of their books.

The idea that removing agency pricing will *hurt authors* is... fascinating. It hinges on the notion that the general ebook-buying public is paying attention to who publishes what, and will limit their selections to BPH authors.

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But, in the long run, all authors will just get less.
Unsaid: those working for 17.5% commission will get a lot less than those who set their own price per book.

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They will join the legion of suppliers beholden to a retailer whose mission is to deliver the lowest possible price to the consumer.
That's pretty much what most retailers do. They're not in the industry to support the needs of suppliers... it's the suppliers' job to set rates that are profitable for them.

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But what about the reader? The reader gets lower prices, cheaper reading. What the reader won’t see is that s/he’s not getting what s/he won’t pay for. Some of the best books won’t get written and the biggest casualties will be in the area of highly-researched non-fiction, like major biographies, in my opinion.
There's an opportunity to educate the public about the difference between fiction and nonfiction, by making fiction cheaper. For many decades now, the key factor in a book's price was its number of pages, not what kind of content it had. Fiction, essays, and fact-based books all cost the same.

Which puts to the test all the publishers' claims that production is really a small portion of the cost... if that's so, why does the tpb for Have Space Suit, Will Travel--a 50+ year old book with no notable editing or marketing costs anymore--cost $15 list, same as The Dogs of War, a book with more pages and a lot more factual details to check? Why is Wired for War priced the same as Dune in TPB?

...The answer, of course, is that books aren't priced according to how expensive they are to produce. They're priced according to what the market will bear. And if publishers want the market to bear costs of $10-20 for the ebooks that really do have extensive editorial costs, they'll need to find a way to pitch that.

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... I sure see how easy it is for the government not to understand how their decisions might affect the dynamics of a business. Or, in this case, a culture.
I'll take seriously his claims that government is destroying culture when he adds "extending copyright past the Berne convention minimum" to the list of offenses.

I'm really not seeing how "encouraging low-price books" is going to destroy our culture. Does Shatzkin think people will spend less on books if their dollars buy more words?

Quote:
Originally Posted by stonetools View Post
I think a lot of folks here don't understand that one of the major services a publisher performs for an author is that they "share the risk" of a start up business. When a publisher advances money and provides editing, proofreading, cover art, and marketing services to a new author, the publisher is betting on an unproven product- being a venture capitalist as it where.
So, in the future, publishers will have to pay attention to what people will want to read, and guess more accurately which books have a viable market, and this is somehow bad for those of us who buy books?

"Support the publishers because without overcharging on all the books that sell, they wouldn't be able to produce all the schlock you had to wade through to find those?"

They could, perhaps, spend a bit less on NY office rents, and a bit more on figuring out what books will actually sell in what quantities. Get rid of the 30-50% return rate, and there's plenty of profit to invest in new authors.
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Old 04-13-2012, 04:30 PM   #306
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Quote:
Originally Posted by DiapDealer View Post
That is the single most ridiculous, unknowable, unprovable bit of philosophical, paradoxical claptrap I think I've ever read on this subject. Shatzkin clearly favors the traditional publishing model. We get that. So why is it news that he condemns anything that may hurt that model?

I got news for Shatzkin: some of the best books don't get written now! And some of the best authors chose a completely different career. See how silly that sounds?
Well said!
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Old 04-13-2012, 04:39 PM   #307
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Quote:
Originally Posted by Fbone View Post
Several people here have said that lower prices will allow people to read more. Really?

Do people suddenly have more free time?

Are there people sitting home alone in their overstuffed recliners sad that they can not afford a book to read?

Have you heard of anyone unable to read books because of the cost?
lower cost means i may buy and not be on library waiting lists.
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Old 04-13-2012, 04:43 PM   #308
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Is it a disaster for everyone but Amazon? well to be perfectly honest, I don't think it matters. If the publishers colluded then they've broken the law regardless of their good intentions and deserve to be facing a law suit.

If as some fear Amazon do gain a monopoly out of this and then abuse it, I'll be happy to see action taken against them. Until that time however, Amazon are running a better business than anyone else and should not have that undermined by illegal collusion.
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Old 04-13-2012, 04:53 PM   #309
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But what about the reader? The reader gets lower prices, cheaper reading. What the reader won’t see is that s/he’s not getting what s/he won’t pay for. Some of the best books won’t get written and the biggest casualties will be in the area of highly-researched non-fiction, like major biographies, in my opinion.
this is the stupidest argument! no one says to themselves "well, my Great Novel won't sell for $35 a copy if I write it, so I'm not going to bother."
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Old 04-13-2012, 04:56 PM   #310
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Quote:
Originally Posted by Fbone View Post
Several people here have said that lower prices will allow people to read more. Really?

Do people suddenly have more free time?

Are there people sitting home alone in their overstuffed recliners sad that they can not afford a book to read?

Have you heard of anyone unable to read books because of the cost?
I can't comment on what "people have said", but lower prices will allow people to buy more of the ebooks they read.

Right now people in overstuffed recliners have options like free public domain ebooks, library borrows, used paperbacks, and the darknet. At a lower price point, some of those will be forsaken for the convenience of shiny new ebooks.
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Old 04-13-2012, 05:02 PM   #311
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And then, of course, we're talking about ebook sales rather than ebooks read. I've a sneaking suspicion that some of us buy at a higher rate than we read...

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Old 04-13-2012, 05:06 PM   #312
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Originally Posted by Graham View Post
And then, of course, we're talking about ebook sales rather than ebooks read. I've a sneaking suspicion that some of us buy at a higher rate than we read...
Surely that's not true.
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Old 04-13-2012, 05:08 PM   #313
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this is the stupidest argument! no one says to themselves "well, my Great Novel won't sell for $35 a copy if I write it, so I'm not going to bother."
No, but if the gatekeepers (publishers) believe that, then it will never get published.
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Old 04-13-2012, 05:11 PM   #314
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Kennyc - that may be true, or the author of the Great Novel may decide to self-publish. But the argument wasn't that the book wouldn't be published, it was that it wouldn't be written in the first place.
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Old 04-13-2012, 05:21 PM   #315
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Kennyc - that may be true, or the author of the Great Novel may decide to self-publish. But the argument wasn't that the book wouldn't be published, it was that it wouldn't be written in the first place.
Which makes your response null and void, eh?

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Last edited by kennyc; 04-13-2012 at 05:23 PM.
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