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			 Wizard 
			
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 Thanks Helen  | 
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			 Frequent Flier 
			
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			 Wizard 
			
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		#19 | 
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			 Connoisseur 
			
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			I think the key here too will be the device makers. 
		
	
		
		
		
		
		
		
		
		
		
		
	
	Don't get me wrong, I've been reading PDFs on a computer screen for the past four or five years, but part of the current proliferation of eBooks are the (relatively) cheap eReaders, particularly those that support the Kindle format (in Amazon's case) and ePub.  | 
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			 Serpent Rider 
			
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		#21 | 
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			 hopeless n00b 
			
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		#22 | 
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			 Frequent Flier 
			
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		#23 | 
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			 Grand Sorcerer 
			
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			I agree, the "walls" are only about a foot tall... easy enough to step over.  They form more psychological boundaries than physical ones; users are left to their own devices whether to stay within their chosen garden, or to venture into other gardens. 
		
	
		
		
		
		
		
		
		
		
		
		
	
	And now, there are so many gardens, including those by independent authors (like myself) which sport no walls at all. The real question here is whether the independents can coax those within the large gardens like Amazon to visit the other gardens from time to time... to recognize the entire space as one huge garden for them to explore at will.  | 
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			 Zealot 
			
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 Go on, pull the other, it's got bells on.  | 
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		#25 | |
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			 Wizard 
			
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 By and large, its the technologists that bitch and complain about " walls". The ordinary consumers are content to enjoy the garden.  | 
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		#26 | 
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			 Wizard 
			
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			My perception, which could be way of base, is that the ordinary consumer is still not sure what to do with an ereader.  
		
	
		
		
		
		
		
		
		
		
		
		
	
	My mother ws very twitchy when I bought her one in 2010. She loves it but only because I manage it for her. She has four friends who were given ereaders (Kobo and Kindle) last Christmas, and only one has actually attempted to use it. I gave my roommate a PRS-350 over a year ago and it took her 8 months to attempt to use it and she is an IT Professional who is competely comfortable with the use and purchase of online content. I have a PRS-600 which I rarely use. I have attempted to give to 2 aspiring authors and several avid readers (in 2012). None really wanted an ereader and few knew what I was talking about(they had seen ads on TV). I have had three people buy ereaders immediately after seeing mine. All tried to buy online content and only one succeeded. The ordinary consumer cannot always find the garden. Helen  | 
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		#27 | 
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			 Tea Enthusiast 
			
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			My brother is a programer and has not taken the time to learn what his Sony and Kindles can do. I have told him about the library, stripping DRM, sharing e-books, and the like and he still does not use them to their full potential. When my Sister-in-Law was visiting I had to tell her that she could download the Percy Jackson books that my Nephew had read a year ago onto her new K4 for my niece, who was bored, to read.
		 
		
	
		
		
		
		
		
		
		
		
		
		
	
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		#28 | 
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			 Wizard 
			
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			This forum is kind of a bubble. If you read the posts here, you take it for granted that most folks are familiar with DRM, Darknet, Calibre, Apprentice Alf, etc., etc, and that it is MOST IMPORTANT that people should be able to backup/archive their books according to some  particular scheme, transfer eBooks between devices, share ebooks with any and everyone, etc, etc. 
		
	
		
		
		
		
		
		
		
		
		
		
	
	In reality, all most people want to do is to be able to buy, download, read and store ebooks on their device, which they probably won't upgrade or change till it breaks , years from now. That is the extent of what they want from their eBook reader. If they are reading on a tablet or smartphone, talk of "walled gardens" vanishes into irrelevance , since they can shop and read from almost any store.  | 
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		#29 | |
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			 Groupie 
			
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 As has been pointed out elsewhere, the devices are so new that a lot of consumers don't even realize there are walls...because they haven't hit them yet.  | 
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		#30 | |
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			 Wizard 
			
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 Think of the iPod. The people who bought the iPod back in 2002 are still buying iPods today, although current mp3 players are on par with the iPod at lower prices. Why? Because they've figured out the iPod experience, they're satisfied with it, and they don't want to have to learn anything else. the consumer who's figured out her Nook isn't going to want to jump over to a Kindle, unless the Kindle offers some huge advantage over the Nook: and how likely will that be? The next generations of eBook readers may have slightly better displays and slightly better touch interfaces but that's about it.  | 
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