Amazon sells more than 1 million Kindles a week

afa · 12-15-2011, 01:08 PM

Just read this on The Verge:

Quote:

Amazon has just issued a press release with something we don't see from the company very often: actual sales numbers. The company now says that for the past three weeks, it has sold more than a million Kindles per week in the rush of holiday buying. This number includes Amazon's entire Kindle lineup (including the Kindle, the Kindle Touch, and the Kindle Fire) rather than any specific device, while the Kindle Fire remains the company's number one best-seller, a position that it's held for 11 weeks now. Amazon also says that the Fire has enjoyed the "most successful" product launch the company has ever had.

(Didn't bother posting a link because... well, the above is the entirety of it.)

ucfgrad93 · 12-15-2011, 01:10 PM

That is pretty surprising that Amazon would give those figures. Glad to see that the Kindles are selling well.

Kali Yuga · 12-15-2011, 01:17 PM

Well, they're pretty vague numbers. It's unclear which devices are selling in what amounts, and it's hardly enough to know how it's doing compared to Nook Color or ye olde iPad.

carld · 12-15-2011, 01:20 PM

A blue shirt at my local podunk Best Buy told me that they're selling about 50 Kindle Fire's a day. I was surprised, honestly. I guess they're finding their way underneath a lot of Christmas trees this year.

SeaKing · 12-15-2011, 01:29 PM

Thanks afa.

ucfGrad93, agree.

Kali Yuga, it is only reasonable that the bulk of their new sales are going to be the Fire and the Touch Screen Kindles with most going with the Fire. There will be a few knowledgeable diehards getting the keyboard Kindles, a few getting the cut rate $79 machines for pesents, but for 50 or 100 more you can get the Fire, the Cloud, Silk, a bit of Prime, COLOR. And it is Christmas! Masterful marketing.

Hey. I would even go so far as to say "it is magic!"

RainingLemur · 12-15-2011, 01:53 PM

Quote:

Originally Posted by SeaKing

Hey. I would even go so far as to say "it is magic!"

Lawsuit coming in 3....2....1.... (kidding)

Joking aside... Those are some big numbers. How many of them are upgrades and such, though?

Good on Amazon, though, for selling that many. It's impressive (if the numbers are factual).

crich70 · 12-15-2011, 02:45 PM

Yes but how many are being kept and not returned? I mean just because 1000000 Kindles were purchased doesn't mean some percentage weren't returned during that time either. There is no such thing as a 100% satisfaction with any product.

Kali Yuga · 12-15-2011, 03:00 PM

Quote:

Originally Posted by SeaKing

Kali Yuga, it is only reasonable that the bulk of their new sales are going to be the Fire and the Touch Screen Kindles with most going with the Fire....

That's nice, but doesn't change the fact that these are still very vague numbers.

Also, a variety of Kindle models are in Amazon's electronic best seller list. There's really no way to know how much of what is selling with such imprecise info.

carld · 12-15-2011, 03:23 PM

Quote:

Originally Posted by crich70

Yes but how many are being kept and not returned? I mean just because 1000000 Kindles were purchased doesn't mean some percentage weren't returned during that time either. There is no such thing as a 100% satisfaction with any product.

There's no indication whatsoever that the return rate on Kindle Fire's is any higher than any other electronics. You might as well ask, "Yes, [insert random product] is selling well, but how many [insert random product]'s are being returned?"

Daithi · 12-15-2011, 04:56 PM

Quote:

Originally Posted by Kali Yuga

Well, they're pretty vague numbers. It's unclear which devices are selling in what amounts, and it's hardly enough to know how it's doing compared to Nook Color or ye olde iPad.

The CNN Money headline for this story was "Amazon finally reveals Kindle sales figures ... sort of"

afa · 12-15-2011, 05:08 PM

Quote:

Originally Posted by crich70

Yes but how many are being kept and not returned? I mean just because 1000000 Kindles were purchased doesn't mean some percentage weren't returned during that time either. There is no such thing as a 100% satisfaction with any product.

Which is why there is no point in bringing up the issue, unless of course we have genuine reasons to believe that they are being returned at a high rate.

(And no, the idiotic article from that fool on CNN doesn't count.)

fjtorres · 12-15-2011, 06:22 PM

MSNBC has a bit more detail:
http://www.msnbc.msn.com/id/45686657...-kindles-week/

And the reason for the release is pretty clear: the bad-mouthing was impacting the stock price.

And, let's be honest, whether the sales are upgrades or not doesn't matter.
Money is money whether it comes from a new customer or an old one.
(Hence the press release to calm the stockholders.)
If anything, upgrade sales will cascade the used models as hand-me-downs or used-hardware sales so the install base is still going to grow.

Likewise, it doesn't much matter which of the five models is getting the sales.
Big sales for the eink models?
Big sales for Fire?
It's still big bucks for Amazon and it's still bad (competitive) news for *somebody* else.

thebestjeter · 12-15-2011, 08:32 PM

Quote:

Originally Posted by SeaKing

Thanks afa.

ucfGrad93, agree.

Kali Yuga, it is only reasonable that the bulk of their new sales are going to be the Fire and the Touch Screen Kindles with most going with the Fire. There will be a few knowledgeable diehards getting the keyboard Kindles, a few getting the cut rate $79 machines for pesents, but for 50 or 100 more you can get the Fire, the Cloud, Silk, a bit of Prime, COLOR. And it is Christmas! Masterful marketing.

Hey. I would even go so far as to say "it is magic!"

I think the best-selling e-ink Kindle is the basic Kindle. Not only in USA, but in Europe, because that is the only Kindle model which is sold locally in UK, Germany, France, Italy and Spain. Those are all big markets and the Touch is not shipped outside USA.

Fbone · 12-15-2011, 09:10 PM

All these sales doesn't mean profits for Amazon.

SeaKing · 12-16-2011, 01:22 AM

Quote:

Originally Posted by Fbone

All these sales doesn't mean profits for Amazon.

Sit here by the warm "Fire" my friend and learn
of the tale of Bezos.

He was one who sold razors, I mean
eReaders that connected right into his
store of eBooks, and his videos, and indeed
into the giant warehouse of anything that a
man or bird might want.

Profits galore at that store,
friend.
Profits galore!

(We don't know the real mix, where the
profits are, but I guarantee that Jeff, he
who is Bezos, does.)

Was that a poem?
Maybe not.
A point?
Oh yes.

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12-15-2011, 01:10 PM	#2
ucfgrad93 Wizard Posts: 2,372 Karma: 9026681 Join Date: Jun 2011 Location: Colorado Device: Kindle Paperwhite 2nd Gen	That is pretty surprising that Amazon would give those figures. Glad to see that the Kindles are selling well.

12-15-2011, 01:17 PM	#3
Kali Yuga Professional Contrarian Posts: 2,045 Karma: 3289631 Join Date: Mar 2009 Device: Kindle 4 No Touchie	Well, they're pretty vague numbers. It's unclear which devices are selling in what amounts, and it's hardly enough to know how it's doing compared to Nook Color or ye olde iPad.

12-15-2011, 01:20 PM	#4
carld Wizard Posts: 2,698 Karma: 4748723 Join Date: Dec 2007 Device: Kindle Paperwhite	A blue shirt at my local podunk Best Buy told me that they're selling about 50 Kindle Fire's a day. I was surprised, honestly. I guess they're finding their way underneath a lot of Christmas trees this year.

12-15-2011, 01:29 PM	#5
SeaKing Frequent Flier Posts: 1,282 Karma: 2058993297 Join Date: Oct 2011 Device: KB kindle aboard, Galx Tab 7.0 Plus, trying out Droid 1 as mini-tab	Thanks afa. ucfGrad93, agree. Kali Yuga, it is only reasonable that the bulk of their new sales are going to be the Fire and the Touch Screen Kindles with most going with the Fire. There will be a few knowledgeable diehards getting the keyboard Kindles, a few getting the cut rate $79 machines for pesents, but for 50 or 100 more you can get the Fire, the Cloud, Silk, a bit of Prime, COLOR. And it is Christmas! Masterful marketing. Hey. I would even go so far as to say *"it is magic!"*

12-15-2011, 02:45 PM	#7
crich70 Grand Sorcerer Posts: 11,310 Karma: 43993832 Join Date: Feb 2010 Location: Monroe Wisconsin Device: K3, Kindle Paperwhite, Calibre, and Mobipocket for Pc (netbook)	Yes but how many are being kept and not returned? I mean just because 1000000 Kindles were purchased doesn't mean some percentage weren't returned during that time either. There is no such thing as a 100% satisfaction with any product.

12-15-2011, 06:22 PM	#12
fjtorres Grand Sorcerer Posts: 11,732 Karma: 128354696 Join Date: May 2009 Location: 26 kly from Sgr A* Device: T100TA,PW2,PRS-T1,KT,FireHD 8.9,K2, PB360,BeBook One,Axim51v,TC1000	MSNBC has a bit more detail: http://www.msnbc.msn.com/id/45686657...-kindles-week/ And the reason for the release is pretty clear: the bad-mouthing was impacting the stock price. And, let's be honest, whether the sales are upgrades or not doesn't matter. Money is money whether it comes from a new customer or an old one. (Hence the press release to calm the stockholders.) If anything, upgrade sales will cascade the used models as hand-me-downs or used-hardware sales so the install base is still going to grow. Likewise, it doesn't much matter which of the five models is getting the sales. Big sales for the eink models? Big sales for Fire? It's still big bucks for Amazon and it's still bad (competitive) news for somebody else.

12-15-2011, 09:10 PM	#14
Fbone Is that a sandwich? Posts: 8,313 Karma: 103930826 Join Date: Jun 2010 Device: Nook Glowlight Plus	All these sales doesn't mean profits for Amazon.