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Old 03-07-2011, 04:44 PM   #1
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Avon (HarperCollins) launches a new digital-first romance imprint
From SBTB:

Quote:
Avon/HarperCollins announced today a digital first imprint, Avon Impulse, which will launch with a digital short from author [Katharine Ashe].
http://www.smartbitchestrashybooks.c...first-imprint/

First the library thing and now this.
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Old 03-07-2011, 04:54 PM   #2
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I guess they shouldn't have pissed off all the ebook readers and librarians.

Or maybe this is why they pissed off all the librarians-- figuring that all the romance readers will buy if they can't get from the library.
Last edited by stormcloude; 03-07-2011 at 05:29 PM.
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Old 03-07-2011, 05:16 PM   #3
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Quote:
Originally Posted by Joykins View Post
First the library thing and now this.
Uh... wha?

I don't see what is so horrible about setting up a digital + print-on-demand romance imprint that has an open submission policy.
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Old 03-07-2011, 06:33 PM   #4
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Quote:
Originally Posted by Kali Yuga View Post
Uh... wha?

I don't see what is so horrible about setting up a digital + print-on-demand romance imprint that has an open submission policy.
Nothing wrong with it, other than it's HC and should be boycotted because of the library thing.
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Old 03-07-2011, 06:34 PM   #5
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Quote:
Originally Posted by Kali Yuga View Post
Uh... wha?

I don't see what is so horrible about setting up a digital + print-on-demand romance imprint that has an open submission policy.
I don't understand the problem either. I think this is a positive step.
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Old 03-07-2011, 06:41 PM   #6
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I don't understand the problem either. I think this is a positive step.
But it's Harper Collins.
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Old 03-07-2011, 08:21 PM   #7
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"Will Avon Impulse titles be DRM protected?
Yes. Our retail partners will place DRM protection on Avon Impulse titles, following the standard procedure for all Avon books."

I wonder if the new imprint will also be agency priced... if so, that would be two strikes against them.

ETA: Three strikes if there's a cap on library lending for the new imprint.
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Old 03-07-2011, 08:22 PM   #8
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Originally Posted by tubemonkey View Post
But it's Harper Collins.
i'm sure they're entitled to have a change of heart? or perhaps do something to better their tarnished image/reputation?
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Old 03-07-2011, 08:25 PM   #9
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Carina Press does it better (no DRM, pricing looks reasonably low) and I think they've got a likelier chance of success, being backed by Harlequin.

On the other hand, it does look like this Avon Impulse will be publishing mostly known-and-established authors, which might tilt them towards greater viability.
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Old 03-07-2011, 08:39 PM   #10
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Quote:
Originally Posted by Kali Yuga View Post
Uh... wha?

I don't see what is so horrible about setting up a digital + print-on-demand romance imprint that has an open submission policy.

No, but it's hardly the revolutionary move they seem to think it is. Once again, print publishers are about 10 years behind the trend.


Quote:
Originally Posted by ATDrake View Post
Carina Press does it better (no DRM, pricing looks reasonably low) and I think they've got a likelier chance of success, being backed by Harlequin.
Sales at Carina have been abyssmal, from all the author reports I've heard. Anecdotal evidence, I admit, but still.
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Old 03-07-2011, 08:43 PM   #11
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i'm sure they're entitled to have a change of heart? or perhaps do something to better their tarnished image/reputation?
Did they change their policy on 26 ebook loans? If not, then they still need to be boycotted; and that includes the ENTIRE company and all of its imprints - NO EXCEPTIONS!
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Old 03-07-2011, 09:36 PM   #12
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Originally Posted by tubemonkey View Post
Nothing wrong with it, other than it's HC and should be boycotted because of the library thing.
Seriously? That's your pitch?

Avon is an imprint; they aren't responsible for the decisions of the top brass.

Nor, I might add, is it somehow an "additional" insult to readers to launch an ebook-first, print-later imprint, as stormcloud suggested.
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Old 03-07-2011, 09:48 PM   #13
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Originally Posted by doreenjoy View Post
No, but it's hardly the revolutionary move they seem to think it is. Once again, print publishers are about 10 years behind the trend.
The "trend?" Ebooks were around 5-6% of the market last year, and probably still less than 10% now. Were they supposed to launch a digital-primary imprint before anyone owned a viable ebook reader...?

I don't really see them treating this as a revolutionary thing either. Rather, they realize that traditional outlets are shrinking, and they're adapting their business to suit -- which, I might add, is more or less what they're supposed to do.

I don't see this as "zomg they are visionary geniuses." But contempt is not really warranted either.
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Old 03-07-2011, 09:48 PM   #14
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Personally, I think that e-publication first, then print editions if someone really wants them/the book proves to merit one is a good idea.

There's a lot of chaff to be sorted out from the wheat (Y HELO THAR, Sturgeon's Law) and it's also bad karma to kill trees for no good reason.

Plenty of junk being published that just shouldn't be committed to paper and ink.

Quote:
Originally Posted by doreenjoy View Post
Sales at Carina have been abyssmal, from all the author reports I've heard. Anecdotal evidence, I admit, but still.
Darn. I don't read the genre (excepting the interesting-looking occasional freebie), but I was hoping someone outside of sf/fantasy would be doing well with the DRM-free, reasonable pricing with occasional discounts, niche market model.

On the other hand, conventional romance seems pretty much glutted for choice and Carina's only been "live" since mid-2010-ish and they look like they're catering to specialty subgenres that might not have as much of a mainstream audience, so eventually their market might grow over time?

Samhain and Ellora's Cave seem to be doing pretty well with their own no-DRM e-books then print models.

Unless those are further publishers you happen to also have author reports for suffering sales, I suppose.
Last edited by ATDrake; 03-07-2011 at 09:52 PM. Reason: I can spell reports as well as make them.
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Old 03-07-2011, 09:48 PM   #15
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Seriously? That's your pitch?

Avon is an imprint; they aren't responsible for the decisions of the top brass.
Sure they are; they're part of the company. I make no distinction to an entity's place in the food chain when I boycott. The entire company gets boycotted.
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