18,000 Nook Colors made per day

wallcraft · 12-08-2010, 11:22 PM

B&N's chairman, Len Riggio, is Publishing Weekly's Person of the Year. From the PW article:

Quote:

B&N is manufacturing Nookcolors at a rate of 18,000 per day and is loading up a 747 every four to five days to bring devices to the U.S. from China, Riggio says.

That is a lot of Nook Colors, 500,000 or so for the holidays. Also:

Quote:

"We intend to have a lot to say about the future of bookstores," Riggio promises. "We're in it to stay."

Not really surprising, since this is their only potential advantage over Amazon. The question is whether anyone can make mainstream chain bookselling work in the US.

snipenekkid · 12-08-2010, 11:31 PM

what are they going to sell them for twenty-five-bucks? 18k/day for the US only? Or are they simply running the production line for a day and a half? I call BS on that.

boswd · 12-08-2010, 11:31 PM

Quote:

Originally Posted by wallcraft

B&N's chairman, Len Riggio, is Publishing Weekly's Person of the Year. From the PW article: That is a lot of Nook Colors, 500,000 or so for the holidays. Also: Not really surprising, since this is their only potential advantage over Amazon. The question is whether anyone can make mainstream chain bookselling work in the US.

it's not so much can they make it work as so much as can they make it work again. The physical stores are going to have to reinvent themselves I'm afraid

their digital nook programs and devices is going to have to be it's centerpiece.

Ervserver · 12-08-2010, 11:39 PM

R.I.P. Kindle

wallcraft · 12-08-2010, 11:48 PM

Quote:

Originally Posted by snipenekkid

I call BS on that.

An advantage of high production per day, and 747 shipping, is that they can probably ramp down production fairly fast. If they don't sell them all for the holidays, they can sell easily them next year. However, I think they probably will sell most (and perhaps all) of them.

This is the first year that the US ebook reading device market is in full flow at Christmas, and it did ok in other years despite shortages. Half a million high-end reading devices in the Christmas season isn't a stretch at all. There are many lower price alternatives, but the price isn't that high and it does deliver color. Color might not be a big deal for most reading, but it is certainly a great point of sale feature.

gtriever · 12-09-2010, 04:47 AM

One more point: The Nook Color appears to be one of the hottest topics of discussion at many of the Android tablet forums. It seems like a lot of folks are buying the thing just to root it.

rcuadro · 12-09-2010, 06:00 AM

Quote:

Originally Posted by Ervserver

R.I.P. Kindle

People said the same thing when the iPad was released...

I cant wait to see the first nook color that is jailbroken running the Kindle Android app

iandix · 12-09-2010, 06:12 AM

Quote:

Originally Posted by rcuadro

People said the same thing when the iPad was released...

I cant wait to see the first nook color that is jailbroken running the Kindle Android app

Been done, Kindle app runs on the rooted nookcolor without any problem. But not that many people appear to that keen on installing it.

v1k1ng1001 · 12-09-2010, 06:13 AM

Quote:

Originally Posted by rcuadro

People said the same thing when the iPad was released...

I cant wait to see the first nook color that is jailbroken running the Kindle Android app

Mission accomplished.

astra · 12-09-2010, 07:39 AM

Quote:

Originally Posted by Ervserver

R.I.P. Kindle

Does Nook have a colour eInk?
If not, then Kindle is only going to thrive when people who read books compare eInk to LCD. When they compare battery life of Kindle (30 days!!!) vs. what? 12 hours of LCD?

Kali Yuga · 12-09-2010, 08:41 AM

Quote:

Originally Posted by gtriever

One more point: The Nook Color appears to be one of the hottest topics of discussion at many of the Android tablet forums. It seems like a lot of folks are buying the thing just to root it.

I'm sure, but that doesn't guarantee they will sell a lot.

The more direct competition is the Galaxy Tab, which apparently sold 1 million units in the US in the last 2 months.

Also, due to major screwing the pooch with Nook availability last year -- and the need to have multiple units sitting in thousands of stores, rather than sitting in warehouses -- B&N needs to far outpace the expected demand. This is Riggio trying to assure people there won't be shortages this year.

As such, if you're going to measure its success, you have to wait and see how many actually sell as opposed to how many B&N ordered.

AdamV · 12-09-2010, 08:44 AM

Quote:

Originally Posted by astra

Does Nook have a colour eInk?
If not, then Kindle is only going to thrive when people who read books compare eInk to LCD. When they compare battery life of Kindle (30 days!!!) vs. what? 12 hours of LCD?

actually it's supposed to be more like 7-8 hours... so you're going to charge it overnight on a daily basis... and you must be prepared that the battery life will decrease in time...

astra · 12-09-2010, 09:53 AM

Quote:

Originally Posted by AdamV

actually it's supposed to be more like 7-8 hours... so you're going to charge it overnight on a daily basis... and you must be prepared that the battery life will decrease in time...

and if you get stuck in the airport...bye bye reading when you need it the most.

boswd · 12-09-2010, 10:18 AM

Quote:

Originally Posted by snipenekkid

what are they going to sell them for twenty-five-bucks? 18k/day for the US only? Or are they simply running the production line for a day and a half? I call BS on that.

why? You have to figure there are many layers involved, for one you have to make enough for the current demand, you also what to make sure you have a fully stocked inventory. the last thing you want to have underneath your product is "Out of Stock" which means to the consumer "Well looks like I'm buying xyz brand instead.

and on top of that you have to stock up and meet the current demands of multiple avenues you are sellilng your product. It's no longer just have BN online and BN stores, you now have Best Buy and Walmart stores to supply now as well.

Heck just all the Walmart's alone you will need close 18,000 a day.

This product seems to have a very high demand this Holiday Season.

boswd · 12-09-2010, 10:20 AM

Quote:

Originally Posted by gtriever

One more point: The Nook Color appears to be one of the hottest topics of discussion at many of the Android tablet forums. It seems like a lot of folks are buying the thing just to root it.

I was reading a PC World article that was basically saying the buying potential of the Android hackers could be huge.

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12-08-2010, 11:31 PM	#2
snipenekkid Banned Posts: 760 Karma: 51034 Join Date: Feb 2009	what are they going to sell them for twenty-five-bucks? 18k/day for the US only? Or are they simply running the production line for a day and a half? I call BS on that.

12-08-2010, 11:39 PM	#4
Ervserver Wizard Posts: 2,624 Karma: 1008294 Join Date: Dec 2007 Location: Iowa, USA Device: Nook Simple Touch	R.I.P. Kindle

12-09-2010, 04:47 AM	#6
gtriever Addict Posts: 286 Karma: 2125576 Join Date: Sep 2010 Device: Kobo Forma	One more point: The Nook Color appears to be one of the hottest topics of discussion at many of the Android tablet forums. It seems like a lot of folks are buying the thing just to root it.