What do you think of the current MobileRead logo?

[JSWolf]

Originally Posted by aapezzuto

Looking at the posted image I can see so many errors with my perspective warping of the letters, but I learned a lot about style while doing it, and I can promise that if this is a choice people get behind I will make it darn near flawless!

Could you try it as an electronic device in landscape mode? That might work better.

[astra]

Originally Posted by aapezzuto

Here is the promised version of the words "mobile read" played with till I could make their shape reflect something.

This the first logo made by you that I like
Please don't get upset, but I didn't like previous ones.
However, this one is really good.

Well imho

[aapezzuto]

I still don't know if i like the first set that I made, but I wanted to refine that idea some, and all I have decided about it is that it is a better logo than previous concepts.... the new one is a completely different direction.

I would prefer not to put this on a mobile device, because that would remove all the text styling... and what fun is that. I will not claim that I am as cool as the people at coke, who managed to get their font trade marked.

What I really want is enough feedback to know if it will be worth the time to get that logo near perfect, or if it is to simplistic, and wont be able to garner adequite support.

(for future reference I don't take criticism of my work as a personal attack, unless the criticism is a personal attack... such as "I cant imagine anyone with half a brain would ever come up with that!" Even then that would mean... I hate it, and I normally think your smarter than that... also small font is fun) <- wow its getting late, im getting silly

[Steven Lyle Jordan]

aapezzuto, I liked the earlier design better (Pad with lines), as it looks electronic, or at least modern and non-printed, which I think is key.

[astra]

Originally Posted by Steve Jordan

aapezzuto, I liked the earlier design better (Pad with lines), as it looks electronic, or at least modern and non-printed, which I think is key.

Which one is it?

[jasonkchapman]

Another possible route toward the "electronic book".

[yvanleterrible]

I don't want to cast a stone in the pond but one of our dearest objectives is ecologically transfering the 'written word' from paper to electronic format. Picturing a paper book as a logo that represents us seems a little 'out of way' whatever is featured on its pages.
Although I wouldn't mind seeing that same book picture on an electronic reader shape like the third of # 137.

If I put myself behind the eyes of a person who knows nothing about e-readers and look at the logo on post # 139, nothing there, to me, would suggest 'electronic reading' ! When seeing it my thought would be :
"Mobile Read... Heck, I do that all the time on the bus, what's new to do about that?" Then I'd skip to something else.

And if I look at #156 my first thought would be "Electronics learning books".

The point is that the name Mobile Read doesn't necessarily mean 'electronic way of reading' to anyone but us; it has to be suggested by graphics, we can't get out of it.

Side note: To help aapezzuto clarify points and speed his work, I'd suggest to every one who talks of a previous logo to refer to it by the post numbers of this thread. Please go back to your posts and 'number' your references if you may.

BTW I have a little sideways anecdote.
On this site, to speed our writing, we refer to Mobile Read as MR. Every time I saw it at first, I used to have a thought bugging me in the back of my mind; that MR was familiar, and I couldn't find out what. After over a year I did. MR is a button you find on every calculator of the world. "Memory Recall" with the pun too. Really got a good laugh out of that one.

[Steven Lyle Jordan]

Originally Posted by astra_lestat

Which one is it?

Post 137, third graphic.

[DaleDe]

Originally Posted by Steve Jordan

Post 137, third graphic.

I like that one too. Or I would also like the same graphic with the right edge of the reader/viewer completed with the line going all the way.

[astra]

Originally Posted by Steve Jordan

Post 137, third graphic.

Black and white, I like it too.

[NatCh]

Originally Posted by yvanleterrible

Picturing a paper book as a logo that represents us seems a little 'out of way' whatever is featured on its pages.

I think aapezzuto's #149 may be a partial response to the suggestion I made in #139, namely that we look at trying to tie the old notion of reading to a modern and futuristic vision of it.

#149 is an impressive bit of graphical work, and I like it just because of that, but I do think it needs to tie in better with a the more modern idea ....

Uh-oh, thought coming on ... what if the right-hand half of the book were changed to a generic screen type display? As if half a book and half an e-reader were grafted together?

Or is that a totally bogus idea?

[orcinus]

How about a MobileReed?

[hello]

[yvanleterrible]

Originally Posted by NatCh

I think aapezzuto's #149 may be a partial response to the suggestion I made in #139, namely that we look at trying to tie the old notion of reading to a modern and futuristic vision of it.

#149 is an impressive bit of graphical work, and I like it just because of that, but I do think it needs to tie in better with a the more modern idea ....

Uh-oh, thought coming on ... what if the right-hand half of the book were changed to a generic screen type display? As if half a book and half an e-reader were grafted together?

Or is that a totally bogus idea?

Not bogus at all.

In an other note, it was said that reading is dated. I don't quite agree. Sure we have movies television and radio to communicate ideas but there are some abstract principles that can only be explained by metaphors for which only written words can convey meaning. Unless there is a brain connection machine somewhere, words are the most precise way of conveying some types of ideas.

First, tying old paper ways to modern e-ways is only a short term proposition until the ebook is popularized, we're in an education phase. But as soon as the ebook is fairly well known, that phase would be 'passé' and leave the logo to be redone. There goes the endurablility again.
That second is not bad either but joins the first in duration. Still it's a better iteration. The morphing of a book into an ereader is a good idea if care is given to define a generic shape for a reader. To that I'd add aapezzuto's #128 text logo, that is in the same 'old to new' morph style.

[vivaldirules]

Originally Posted by jasonkchapman

Another possible route toward the "electronic book".

Respectfully, many of these images look like a dead tree book (as someone has put so very well) about electronics or computing. Not an ebook about...whatever. I think that's the impression that a non-MRer would get, too.

I like many of the other designs presented so far. They are very clever and some rather artistic, really. But sometimes it's hard to tell just what's being held in the hand. If it was just a bit more clear that it's an electronics device displaying....well, an ebook, I think I would like them more.