E-books 31.7% of US adult fiction trade sales in 2011

[Top100EbooksRank]

http://www.thebookseller.com/news/e-...ade-sales.html

However, in the adult fiction sector, e-books became the dominant single format with 30% of total net publisher dollar sales. In 2010, e-books had ranked fourth among the individual print and electronic categories with 13% share, but in 2011 adult fiction e-books revenue was $1.3bn, growing by 117% from $585m in 2010. This translated to 203m units sold, up 238% from 85m in 2010. The combined print formats still represented the majority of publishers’ revenue in the adult fiction category, at $2.8bn.

1.3 billion (adult fiction ebook) + $2.8 billion (adult fiction prints) = $4.1 billion total

1.3 billion / 4.1 billion = 31.7%


I wonder what the 2012 adult fiction ebook % will be (obviously it won't grow at the rate of 117% like it did from 2010 to 2011). How close are we to the 50% threshold where ebook is 50% of US adult fiction trade sales?

[Top100EbooksRank]

The 2012 survey includes data provided by 1,977 publishers from all four industry sectors, Trade, School/K-12, Higher Education and Professional/Scholarly Publishing.

Which mean the actual % is higher than 31.7% listed when self-published adult fiction is taken into account. The self-published adult fiction ebook is by no mean a small market.

And the 31.7% (before self-published taken into account) is for 2011.
Might see that 31.7% increase to over 40% for adult fiction in 2012.

2013 might be the year where adult fiction ebook is 50% of the total adult fiction market. With Nexus7, Kindle Fire 2, Ipad mini duking it out, more potential devices for ereading.

[Top100EbooksRank]

From Amazon Earnings Release today:

http://www.digitalbookworld.com/2012...le-fire-shine/

The Kindle Fire also shined in the earnings release. According to the company, it is still the No. 1 best-selling item across Amazon.com. Touting its self-publishing platform, Amazon also said that 20 of the top 100 selling Kindle titles in the second quarter were from Kindle Direct authors.