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Old 02-08-2011, 07:21 AM   #1
jsites
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Kobo WiFi now $99.99 at Borders all the time

I just got a Borders Rewards email stating that the Kobo WiFi is now at a permanent price of $99.99.

http://www.borders.com/online/store/MediaView_kobowifi

Just wanted to share that with everyone.
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Old 02-08-2011, 08:28 AM   #2
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Well. The much wanted sub $100 price has finally arrived...

I wonder if there is another new Kobo on the horizon?
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Old 02-08-2011, 02:38 PM   #3
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I received the same email this morning and was shocked at how unsurprised I was to hear it.

Should have waited just one more month. 'Tis too late now.
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Old 02-08-2011, 04:04 PM   #4
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Wow, that's a big price difference from Canada ($149 currently), especially when the dollar is at par.
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Old 02-08-2011, 06:28 PM   #5
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I think it has more to do with increased competition in the US. I think in canada Kobo has a relatively large market by virtue of increased availability in canada. borders likely has more competition from the Nook which you cant easily buy in canada nd the kindle which is online only.

If borders wants to compete in the ebook market they need to move some units so that customers will buy ebooks from them and not from amazon.
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Old 02-08-2011, 08:40 PM   #6
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If borders wants to compete in the ebook market they need to move some units so that customers will buy ebooks from them and not from amazon.
They should've done this before Christmas. Now it might be too late considering their financial woes.
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Old 02-09-2011, 03:25 PM   #7
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My Mom got the KOBO price of $99 on sale recently so she at least won't feel rooked. She is enjoying using it!

Yeah, tubemonkey, given their financial condition, I don't want to buy anything from Borders unless its in person in the store. An acquaintance bought some e-books from them and was told they were 'back-ordered.' Why would anyone need to back-order an e-book? I think (hope) she has them now.
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Old 02-09-2011, 03:30 PM   #8
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Kobo, hmm i was hoping for a color and/or touch screen for $100, but its worth considering.
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Old 02-10-2011, 12:08 PM   #9
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100$ for a Kobo works for me. Thanks for telling.
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Old 02-12-2011, 03:47 AM   #10
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Just to keep things in perspective, Borders owns just a minority share in Kobo. Even if Borders goes belly up, the Kobo will carry on.
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Old 02-12-2011, 04:23 AM   #11
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It will be interesting to see if Borders Australia suffers or to what extent because of the looming bankruptcy declaration in the US.
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Old 02-12-2011, 10:22 AM   #12
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It will be interesting to see if Borders Australia suffers or to what extent because of the looming bankruptcy declaration in the US.
Hit the news here this morning. They're filing on Monday, 200+ stores to close immediately.
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Old 02-12-2011, 06:47 PM   #13
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Sounds like the proverbial will hit here later in the month then.
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