Quote:
Originally Posted by Worldwalker
I'm not going to pay a couple of hundred bucks every year or two to replace a device that does exactly what I need it to do. There needs to be some functionality upgrade, a major one.
As to selling ebook readers to people who don't read ... well, that's like trying to sell golf clubs to people who don't play golf.
|
I'm not so sure that most hardcore readers would think the same way. Now that you mention golf, that's a great example. Hardcore golfers are irrational! They buy everything. They will buy a crazy club for $500 if you tell them it will take a stroke off their game.
Are avid readers any different? I don't really think so.
There are people on this forum who have bought 10+ devices just to see what it's like. Now, I'm not saying that's everyone here, but there will always be a segment of the market that are the enthusiasts. They will make up 80% of the sales being made.
The rest of the sales will then come from people who casually read. Now, we're not talking about people who don't read at all, ever. That's not part of the market. We're talking about the majority who read less than 10 books per year. That is the casual reader market that devices like an iPad will be very successful at targeting and converting.