[Regarding my post that ebooks were substancially cheaper than hardcovers.]
Quote:
Originally Posted by charleski
*snip* and frankly this myth has been debunked several times on this forum and elsewhere. eBooks do represent a saving on costs and overheads, but not nearly to the degree that some people seem to imagine, and much of the saving comes at the distribution and retail end, which is covered by the 55% the publisher never sees.
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This "myth" has NOT been debunked. The fact is that printing costs run about 20% of a book's costs, returns are another 20% cost, and distribution (BTW, NOT paid by retailer) is 10%+. Ebooks are absolutely substancially cheaper than hardcovers and even paperbacks. There is no doubt in my mind.
I really don't understand why publishers are not concentrating on growing the high margin side of their business. This is business 101.