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Old 10-22-2009, 11:43 PM   #20
dek
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dek began at the beginning.
 
Posts: 32
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Join Date: Feb 2009
Device: PRS600, iPod touch
Quote:
Originally Posted by PhishStyx View Post
The justification is that at least some people will pay that amount for it, and Best Buy wants to make money. Once BB determines that the 800 has reached market saturation at that price point, they will cut the price a little and crow about it a lot. Eventually, they'll reach the MSRP and will ultimately put it on sale once a month for about $10 below that.

It's pretty much business 101 style tactics.
I hope that that is the justification. Considering iRex's past record, however, I doubt it. For instance, the price of DR1000S was $799 and it went up to $859 without any clear explanation from the company. With the upcoming new larger size eink devices, the price persists.

With DR800SG, I hope that is not the case, but ...
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