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But that's the point. It was just a publicity stunt (which caused quite some initial feedback, that's for sure), but nothing more.
No sophisticated concept, no extended/expanded architecture for an international community. Which has been critized in the days that followed. If Amazon doesn't meet readers' demands in non-English eBooks on their domestic websites (not all people are that good in English) in the foreseeable future, this stunt might cause a backlash.
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