Quote:
Originally Posted by brecklundin
I think the idea of "you have to have this or that type of reading device or you are fill-in-the-blank" is wrong approach from a consumer perspective.
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Right! The proper approach should be to sell 'em on e-books, on what-the-heck-
ever they want to
read 'em on! Of course, if you can get most every device to read one format, like OEB (ePub), the job is that much easier.
Once you sell them on e-books,
then you worry about putting out a dedicated device with such a compelling combination of features to entice them to buy. Trying to sell the device before they're hooked on e-books is putting the cart before the horse.