Quote:
Originally Posted by kennyc
I think EPub will win in the long run. Sony is on the right side for once and Amazon is playing the role Sony has played in the past.
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Amazon are playing things perfectly in the states just now, they are staying strong with the content while trying to control more than just that and are trying to create such a strong brandname that the word kindle is what people think when you say ebook.
If they start seeing inroads being made by other companies then they can just as easily switch things up by allowing others to make kindle hardware if they thought they could keep their format on top or could start offering ePub content themselves if it was B&N that became their main rival.
When you consider how well Amazon seem to have planned things out, it does seem so strange that they seem so determined to ignore other countries e.g. they have at least 3 amazon sites in europe and getting the kindle into some of those markets would seem to be their best chance of slowing down ePuB adoption.