Quote:
Originally Posted by griffonwing
Cool. So by this nomenclature, I'll be purchasing an
Astak ZR-5 with a 400 cu. 8-valve engine with turbocharge
...
|
Except it's a "plug-in." :-)
Robert, I don't think it needs to be confusing, if you keep it simple, and follow established methodology. Take a look at how Mercedes and BMW name their models, and it will make sense. It certainly makes sense to their audience.
Or, take a look at Apple:
iPhone 8GB
iPhone 16GB
iPhone 3G 8GB
iPhone 3G 16GB
iPhone 3G S 16GB
iPhone 3G S 32GB
Notice how they don't dilute their branding with random names, but have simple nomenclature, which indicates to any purchaser with an IQ above 50, what model and features they are buying.
Amazon is doing the same with the Kindle.
Of course you know your business best, but different names for each model are a very tough way to establish a brand and name recognition, particularly for a relatively unknown company, with limited advertising resources.