It happens all the time -- but in this case I don't view the DX as a direct competitor to the K2. Rather, it's in its own category with only the iLiad as a close competitor. (This is kind of how I view the laptop vs. netbook situation.)
Next thing you know, purchasers of the DX are going to start clamoring for the device to be "opened" up so they can install their favorite Linux applications on it -- forgetting that its a reader and not a general purpose computing and network device.
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