Depends on what you want from your ereader. If you want just to read and your reading material is mostly straight text-based epubs or Kindle books, then Kobo/Kindle/Pocketbook would probably offer a better experience. If you want to play around, install apps, do some web browsing, read in many different formats, want a wide selection of different dictionaries and so on, then Android eink devices would suit you better.
Personally I'm not interested in Android ereaders, because I only use my eink devices for reading novels. For tinkering, web browsing, ebook managing etc. I use a computer. Your preferences may be different.
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