Quote:
Originally Posted by Daithi
PROFIT!!!!
I have to believe the margin on ebooks is huge. - No printing costs
- No storage costs
- No transportation costs
- No brick and mortar stores
- No reimbursing of unsold books
- No used book market
- Never goes out of print
If publishers can't see the benefits of ebooks, and if they don't actively promote this business, then they deserve to go out of business. Furthermore, the best way to promote ebooks is lower prices. |
I'll play the devil's advocate here and give counterpoints:
-Huge initial investment of data storage
-Potential reworking of contracts for ebook sales.
-Potential for lost sales with more ebook copies being pirated
Etc. Not like I believe it.
But now we're at the point of why should they
lower prices, since most publishers are working in the ebook market. They're making huge profits on ebooks, why change that? Personally I think it'll be years before we start seeing a drop in price.
This is from a group of people who have been running their businesses blind for decades. Which is why I think small publishers and big publishers who are doing it right (Harlequin, Hachette/Orbit) are going to kick some serious ass.