Quote:
Originally Posted by rhadin
What incentive do the publishers have to increase ebook sales?
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PROFIT!!!!
I have to believe the margin on ebooks is huge.
- No printing costs
- No storage costs
- No transportation costs
- No brick and mortar stores
- No reimbursing of unsold books
- No used book market
- Never goes out of print
If publishers can't see the benefits of ebooks, and if they don't actively promote this business, then they deserve to go out of business. Furthermore, the best way to promote ebooks is lower prices.