Quote:
Originally Posted by DNSB
And are we also counting people who did not check out the book from the library? After all, they also could have bought the book and very likely most of the purchases are made from that group.
As for lost sales, again the definition I have always seen and used was a lost sale is when the customer wants to make a purchase and you are not able to supply what they wanted to purchase.
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OK this is the last I'm going to talk about lost sales in this context, since it's marginally related to the topic and between you, tiger, and me we're derailing this topic such as it is.
A person who has no interest in an item at all is not a lost sale.
A person who has interest in an item, but does not buy it is a lost sale. The reason itself doesn't matter for the context of calling it a lost sale it only matters in the context of trying to recoup that lost sale.
Now since library borrowing exists it creates a group that can have no intention to purchase, but who still acquires the book. These are still lost sales, they are just accounted for as ones which there isn't anything that could be changed.
In the post that sparked this whole back and forth, Jon would fall into a person who has interest in the item group.