Quote:
Originally Posted by JSWolf
How is it a lost sale? If I get it from the library, I'll read it. If I don't get it from the library, I won't buy it.
A lost sale is if I could not get it from the library or was not willing to wait I would then go buy it but because I was able ot get it from the library I didn't get it.
There are a lot of eBooks I will read but not if I have to buy it at the price being charged.
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Ok let me break this down for you
You borrow a book from a library (does not matter how long the wait period is it could be right away or 10 weeks) instead of buying - this is a lost sale. You did not buy the book.
You do not buy the book because of price but there is no library option - this is a lost sale. You did not buy it.
This is how the publisher views it.
A lost sale is any time you do not buy something you're interested in. It doesn't matter why you didn't buy it.