Thread: Why B&N Nook is failing.
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Old 04-28-2017, 04:23 PM   #31
Fbone
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Quote:
Originally Posted by fjtorres View Post
There is a lot of handwringing today over lack of variation in the ereader mainstream but the fact is Amazon is nice and comfy with its position as the mainsteam benchmark and nobody else has the pockets or the tech to mount a credible challenge. Not at today's price points. Witness the squealing when Amazon dared introduce the Voyager and the Oasis at higher price points. Even Kobo got grumbles when their new models came in $10 higher.

When basic Kindles can be regularly had for $49 and Paperwhites for $99 there really isn't enough margin (or demand) for competitive products with innovative functions or form factors.

That's what happens when you cut margins from 30% to under 10%. If Amazon had done it first the antitrust guys would've been all over them before you could say "predatory pricing".
But since it was B&N that started it...

Amazon has a lot to be thankful to B&N for.
Don't forget Kobo released their first ereader in May 2010 for $99.99 while Amazon and B&N were at $259.
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