[Dazrin]

Originally Posted by tubemonkey

Amazon has a much-varied customer base and they target each segment with perks only available to those customers. The confusion sets in when customers belong to more than one group. For example:

• Kindle Owners' Lending Library --> free for owners of Kindle devices
  
• Kindle First --> paid for Amazon customers | free for Prime members
  
• Kindle for Samsung --> free for Samsung device owners
  
• Kindle Unlimited --> for paid subscribers
  
• Prime Reading --> free for Prime members

Originally Posted by jhowell

It is for Prime members who own Kindle or Fire devices.

(Sorry for being pedantic.)

I was going to say the same thing. Prime Lending and KOLL targets are overlapped and both are exclusive to Prime Members but for KOLL you also have to have a Kindle or Fire so it is a subset of the overall "Prime Member" group. They do have a different set of books available though.