Thread: Did the Big 5 Shoot their own foot with demanding the return of Agency Pricing?
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Old 03-02-2016, 11:07 AM   #17
Xianxia
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Quote:
Originally Posted by Cinisajoy View Post
Your quote says nothing about profits.
And also Amazon does NOT mark down the price of books. Every book's price is set by the publisher.
Amazon just distributes for a fee.
Not to mention if it is used paperbacks or hardbacks, the seller sets the price.
For ebook, it's at agency pricing for the Big 5

But for hardcover and paperbacks sold on Amazon, it's wholesale. Amazon can discount as much as they want.

Since Amazon can't discount ebook from the Big 5, they are doing it on hardcover and paperbacks to gain market share.


But at the same time, Amazon’s online print sales — driven by steeply discounted hardcovers and paperbacks, which in many cases were priced even lower than the ebook editions — ALSO went up.
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